Author: Brand Spot

At InnoFest MEA, LG’s annual celebration of innovations in technology, the company displayed its latest washing machines headed to the region this year. LG’s new front-loader washing machine is powered by the company’s new AI DD (Direct Drive) with deep learning. It delivers thorough yet gentle care, determining the characteristics and volume of each load to minimize fabric damage. This guarantees exceptional results every time, and reduces the occurrence of fabric damage by 18 percent, prolonging the lifespan of favorite clothing items.[ Courtesy of TurboWash 360°, the front-loader provides the convenience of Fast Wash, which takes just 39 minutes to…

LG Electronics (LG) presented its latest Slim French-Door refrigerators at InnoFest MEA 2019, which took place from April 9-11 in Seoul, Korea. With sleek designs and handy features, LG’s competitive new lineup presents premium quality refrigeration solutions in space-friendly sizes. The first French-Door refrigerators to be fitted with the company’s cutting-edge Linear Cooling™ and DoorCooling+™ technologies, the slim models ensure that food stays fresher for longer. With LG’s advanced Inverter Linear Compressor, which helps lower energy consumption and comes backed by a 10-year warranty, the new refrigerators are built to meet the diverse needs of discerning consumers throughout the Middle…

Yesterday, Cisco officially opened its first Incubation Hub in Kenya. The Hub will be known as the ‘Cisco EDGE Incubation Centre’ and will be hosted at the University of Nairobi. This will be Cisco’s second Incubation Hub in Africa as there is one in South Africa that was opened last year. The Cisco EDGE Incubation Centre is a Ksh 69 million Incubation HUB that the company says will impart business knowledge and speed up access to market for Small Medium and Micro Enterprises (SMME’s) in the ICT space. EDGE here stands for Experience, Design, GTM (Go to Market) and Earn.…

LG Electronics (LG) growth in East Africa will be fulfilled by a consumer-focused approach and positioning as a premium brand across B2B and B2C domains. Speaking during his maiden visit to Kenya, LG’s newly appointed President of Middle East and Africa Region (MEA), Mr. James Lee said that LG sees customer-centric approach, premium brand building and smart technology will be the key drivers of growth and change. “I believe the region’s growth can be achieved through putting into account the threefold approach. I look forward to seeing how we can leverage our ties with a growing number of local and…

Online video presents opportunities that television simply doesn’t. YouTube is usually patronized by a hyper-engaged, highly-connected audience who craves the two-way communication YouTube offers. And unlike TV, YouTube lives everywhere because it’s accessible on hundreds of millions of mobile devices globally. Build a content plan: The first step is to define a relevant and powerful content territory for your brand which sits at the intersection of your audience ’s passion points and your unique value proposition. Decide whether you will create your own content, create in collaboration or curate existing content. Ensure that your content is shareable: With the rise…

I have been using CBA Loop ever since the product was introduced to the market. Mostly, I use my Loop account for online transactions as I am not comfortable using my main bank account for these transactions. In more that one occasion, I have found myself not knowing how to load money to my CBA Loop account through M-Pesa and have to go to their website to find that information. With that in mind, I thought there are many other people who are also looking for such information and may want to know how to send money from M-Pesa to…

WhatsApp has plans to improve its chat search feature in an upcoming update. According to WABetaInfo, the messaging platform is currently working on the feature that will be rolled out soon. With the Advanced Search functionality, the standard search tool on WhatsApp will be way more useful and will let users search through multiple types of messages. The standard search on WhatsApp at the moment is very basic and this new functionality will change that. Advanced Search will make it easier to filter search by videos, documents, GIFs, audio and links. The number of media files stored in WhatsApp’s storage…

There is no better gift to those you love than time. Giving part of your time to those you love and care is the greatest act of love that one can give. Majority of people are always busy. We cannot blame them given the nature of work that most of them do. In fact, it is only through working that they are able to provide for their loved ones. I saw a joke on someone’s Twitter Timeline. It read, “Today I took some two hours off work and stayed with my family. They seem like good people!” Hilarious. Right? The…

I have to start with a disclaimer that I currently own a television set, to be precise an LG 55 inch 4K OLED TV. However, my life journey of embracing minimalism has made me to start thinking of how to enjoy life with less. In addition, no, minimalism does not mean that I give away everything that I own and remain with very few. Minimalism is intentionally acquiring and living with the things that you value most and need the most while removing everything else. As I embarked on decluttering my house, I observed that I have a TV stand…

There is no better gift to those you love than time. Giving part of your time to those you love and care about is the greatest act of love that one can give this season. Every day in the busy streets of Nairobi, people are hustling, busy working hard and smart in the effort to provide for their loved ones in tough economic times. We are all looking to ensure our family needs are catered for. I saw a joke on someone’s Twitter Timeline that read, “Today I took two hours off work and stayed with my family. They seem…