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Realme’s C Series – Redefining the Entry-Level Phone Market

realme C Series

Realme has announced plans for strategic upgrades on its C Series with a new positioning, calling it “A champion of the segment.” This move aims to make an all-champion phone with segment-leading features that everyone can afford.


The upgraded C Series will focus on four major technology areas, namely image, storage, charging, and design. Realme conducted extensive research and found that the majority of C Series users want larger storage (70%), a better camera (56%), and faster charging (50%). Therefore, realme is making efforts to improve these areas and provide users with an all-around enhanced experience. The company aims to deliver a camera with higher pixels, larger storage space, and faster charging, which will be supported by more leap-forward features on C Series.

Realme plans to redefine the entry-level phone by incorporating its C Series into its “SPIRE strategy.” This strategy was previously rolled out on the GT Series and Number Series, where the product leads with one major leap-forward technology, supported by superior design, performance, and experience. The company believes that entry-level phones should not be associated with trade-offs or degraded specs, and they promise to keep bringing segment-leading features that exceed users’ expectations. This move aims to raise the benchmark of the entry-level phone market.

Realme’s C Series will be positioned as “A champion of the segment,” and the company will bring more amazing products with more segment-leading features. Realme promotes the concept that “Everyone is a champion in life” and aims to enable the young around the world to enjoy their champion experience in every moment and grow up with them.

Read: Realme C33 Review

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Tech Arena is an independent technology news website that mainly covers social media news, mobile and gadget news and reviews, apps and software among others. The site focuses on tech news from all over the world that directly impact Kenya.
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