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Samsung Opens Its Largest Customer Experience Store in Kenya

Samsung Experience store

Samsung Electronics has today opened its largest consumer experience store in Nairobi. This is the largest Samsung Dedicated Mobile Phone shop in Africa with a new concept of improving customer experience through the offering of device convergence. The Samsung Delite store is located right in the middle of the city along Kenyatta Avenue and will incorporate a convergence center with focus on Samsung Business Solutions.


“Nothing is more dynamic in this market than the customer preferences. We have to keep on ensuring that our customer centres are not just stores that stock our products, but a place where we demonstrate how technology can transform lives and businesses,” said Simon Kariithi, Head of Internet and Mobile at Samsung Electronics East Africa Ltd.

“The new experience centre provides us with an opportunity to showcase how the technology at Samsung can be integrated to offer daily personal and business solutions,” added Mr. Kariithi.

The store will showcase the latest technology in mobile devices, wearables, B2B products and accessories. Samsung also used the store’s opening to officially introduce the Gear VR 2016 in the country. Virtual reality (VR) is now going mainstream as device manufacturers launch their VR devices over past year. The Samsung Gear VR not only offers a new way of viewing the virtual reality world but also more affordable.

“At Samsung, we focus on transforming the human experience through technology. The latest innovations do not have to be expensive as the market has dictated over the years. With the Gear VR, we are making virtual reality more accessible,” said Mr. Kariithi.

Last year, Samsung opened another experience store in Nairobi and this new one just shows that sales are pretty good.

Read More: Samsung Introduces 5G Future at Mobile World Congress 2016

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