Last week, BlackBerry CEO officially unveiled the company’s first Android smartphone, the BlackBerry Priv. We have been hearing about this smartphone for a while so it did not come as a surprise.
The BlackBerry Priv strikes the perfect balance between the old BlackBerry devices we are used to and Android. This means that the phone will be appealing to both BlackBerry die-hard fans and Android fanboys.
Through a press release, Chen said, “First, the company will launch a flagship slider device, Priv, which will run on the Android operating system, bringing together the best of BlackBerry security and productivity with the expansive mobile application ecosystem available on the Android platform. In combination with BlackBerry’s efforts to support Android for Work on the BES12 platform, the new device will offer best in class security for enterprise customers. BlackBerry expects the device to be available late in the calendar year in major markets in-store and online, and will release further details in the coming weeks.”
He went ahead to say, “PRIV will be the answer for former BlackBerry users who miss the physical keyboard but needed apps.”
BlackBerry is also working closely with Google to ensure users can get the best of BlackBerry Security and productivity.