Author: Brand Spot

Brand Spot by Techarena allows companies to share their stories directly with TechArena's audience. To promote your brand and get featured, email [email protected]

Samsung has unveiled TRUEBench (Trustworthy Real-world Usage Evaluation Benchmark), a proprietary benchmark developed by Samsung Research to evaluate AI productivity.   TRUEBench provides a comprehensive set of metrics to measure how large language models (LLMs) perform in real-world workplace productivity applications. To ensure realistic evaluation, it incorporates diverse dialogue scenarios and multilingual conditions. Drawing on Samsung’s in-house use of AI for productivity, TRUEBench evaluates commonly used enterprise tasks — such as content generation, data analysis, summarization and translation — across 10 categories and 46 sub-categories. The benchmark ensures reliable scoring with AI-powered automatic evaluation based on criteria that are collaboratively…

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PayPal has announced a commitment to invest $100 million throughout the Middle East and Africa, fueling innovation, supporting entrepreneurs, and driving inclusive economic growth in one of the world’s fastest-growing digital commerce regions. This strategic investment will be deployed through a mix of minority investments, acquisitions, PayPal Ventures funding, people, and technology deployments that will help local businesses scale, unlock new opportunities for innovators, and bring millions more consumers and communities into the digital economy. “The Middle East and Africa are home to some of the most dynamic and rapidly evolving businesses in the world,” said Alex Chriss, President and CEO,…

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NETSCOUT has announced its solutions to support cable providers and multiple service operators (MSOs) in improving their ability to deliver an exceptional customer experience while reducing costs. Competition is driving the development of new methods for delivering content more efficiently and effectively. Streaming entertainment, gaming and interactive content, and home automation continue to drive demand for high-speed, scalable, resilient Internet infrastructure as the number of Internet of Things (IoT) devices worldwide is expected to increase from 19.8 billion in 2025 to more than 40.6 billion by 2034. This demand continues to fuel the need for bringing more fibre to the home…

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Bolt has announced the launch of Bolt Send, its parcel delivery service, in Kenya. This new offering introduces a faster, more affordable, and fully trackable solution for individuals and businesses seeking efficient ways to send and receive goods across the country. The new service allows customers to request a delivery through the existing Bolt app, just as they would book a ride, with parcels and any other deliveries picked up and dropped off by vetted driver-partners. A key differentiator for Bolt Send lies in its commitment to affordability, coupled with the crucial benefits of real-time tracking and secure handling. Dimmy Kanyankole, General…

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Kenyan creators are making impressive strides on TikTok, successfully monetising their creativity and engaging with audiences like never before. As the leading short-form video platform, TikTok offers a range of rewarding features designed to empower creators to monetise their creativity and engage with their communities. Social media platforms, including entertainment platforms like TikTok, offer diverse monetisation models tailored to their unique formats, platforms and audiences. These models aim to empower creators to monetise their content in ways that align with their strengths and audience engagement styles, fostering creativity and financial sustainability across the digital landscape. TikTok’s suite of monetisation features…

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When it comes to midrange smartphones, Samsung has mastered the art of packing flagship-level features into devices that don’t break the bank. The Samsung Galaxy A36 5G is the latest proof that you can get in Kenya starting from Ksh 31,800. It is perfect for those looking for performance, design and long-lasting usability. This makes it one of the best choices in 2025 for anyone who wants a phone that feels premium without the premium price tag.  Here are five reasons why I think the Galaxy A36 5G is worth considering for anyone looking for a smartphone under 40K.  Display…

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Cassava Technologies (Cassava) has agreed a strategic collaboration with Accenture to scale Cassava’s sovereign AI capability across Africa.   Accenture will leverage its AI Refinery platform and other technologies to design and deliver sovereign AI solutions utilising Cassava’s GPU-as-a-Service (GPUaaS), housed in Cassava’s secure data centre facilities, accelerated with NVIDIA AI infrastructure. The solutions will enable Cassava’s existing and potential customers to process AI workloads and data within national borders in alignment with local requirements and regulations.   Cassava will begin in South Africa and later expand into Egypt, Kenya, Morocco, and Nigeria. This phased rollout is in line with Cassava’s expansions…

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Egypt-based healthtech, Duaya, has acquired EXMGO, a provider of SaaS solutions for pharmacies and medical businesses, in a six-figure investment deal. This strategic step represents a new milestone in advancing pharmacy digitization and strengthening e-commerce solutions in Egypt. If you have a startup you want featured on TechArena, let us know through this contact form here. Founded in 2021 by Dr. Ahmed Fazara, the startup established itself as a prominent player in the digital healthcare landscape. Duaya partnered with more than 500 medical suppliers and manufacturers, serving over 12,000 clients including pharmacies, clinics, hospitals, and laboratories. Duaya aims to expand its client base…

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Watu has released its 2024 Sustainability Report, highlighting major strides in financial inclusion, clean mobility, and gender equity across Africa. The report outlines Environmental, Social, and Governance (ESG) initiatives that reinforce Watu’s ongoing commitment to transparency and accountability across all business operations. Building on the inaugural 2023 report, it highlights key achievements, progress, challenges, and future commitments. The report highlights key milestones in the electric vehicles, mobility, and connectivity sectors. In 2024, Watu financed over 2,000 electric vehicles, supported by a growing network of battery-swapping stations across major markets. More than 80,000 income-generating assets, including motorcycles and tuk-tuks, were financed,…

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In a world where technology evolves at lightning speed, the landscape of online betting is poised for dramatic change. 1win Online casino is already a leader in delivering dynamic, player-centered experiences — but what will the platform look like in five years? As virtual reality (VR) becomes more mainstream, it’s easy to imagine a future where betting transcends screens, allowing players to immerse themselves in richly interactive virtual environments. At the same time, today’s 1win Online casino experience is helping players sharpen another vital skill: sports analytics. What begins as casual betting often sparks a deeper interest in data, performance…

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