NETSCOUT has announced its solutions to support cable providers and multiple service operators (MSOs) in improving their ability to deliver an exceptional customer experience while reducing costs.
Competition is driving the development of new methods for delivering content more efficiently and effectively. Streaming entertainment, gaming and interactive content, and home automation continue to drive demand for high-speed, scalable, resilient Internet infrastructure as the number of Internet of Things (IoT) devices worldwide is expected to increase from 19.8 billion in 2025 to more than 40.6 billion by 2034. This demand continues to fuel the need for bringing more fibre to the home (FTTH), a market estimated at $56.03 billion in 2024 and projected to grow to $110.44 billion globally by 2030.
“DPI-enhanced observability plays a critical role for cable providers and MSOs as they seek ways to reduce operational costs and retain their customers,” said Paolo Trevisan, AVP, product management, NETSCOUT. “Providing curated smart data that is high-quality and low cost enables AI and machine learning that reduces costs and improves operational effectiveness. This helps empower AIOps and NetOps teams with capabilities they need to move from proactive postures towards preventative that can deliver the desired results.”
Improving Customer Experience and Reducing Costs
NETSCOUT’s Omnis AI Insights generates a high-fidelity, curated dataset to provide real-time network visibility, ensuring a high-quality user experience for video streaming and over-the-top (OTT) services to help MSOs deliver better high-quality user experiences more cost-effectively. With the ability to proactively identify and resolve many issues remotely across disaggregated infrastructures, Omnis AI Insights helps lower operational costs and minimise disruption to customers by only sending technicians to subscriber homes when they are truly needed for problem resolution.
Supporting AI/ML processes, Omnis AI Insights automatically learns the various dimensions of the subscriber and helps detect unforeseen issues and security risks to provide MSOs with the metrics they need to deliver an exceptional experience. The solution also helps cable providers and MSOs predict and avoid future service outages, pinpoint how many subscribers are impacted by service degradations so they can prioritise and streamline support efforts, support high-performance applications like online gaming, and deliver on their service-level agreements.
Using deep-packet inspection technology (DPI) to enable FTTH success by simultaneously driving down costs and improving the customer experience is an essential paradigm in this competitive landscape for content delivery in the home. It also provides cable providers and MSOs with new innovative ways to examine and analyse customer experience metrics from other meaningful network elements that ultimately can be the difference between keeping happy customers and customer churn.
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