In the ever-changing e-commerce market, partnerships play a crucial role in driving growth and delivering exceptional customer experiences. One such successful collaboration is between Shop Zetu, an online fashion marketplace. This partnership has changed the way Shop Zetu customers shop and transact, while also expanding the market reach for local fashion brands.
Shop Zetu, a purely online fashion marketplace, was founded with a clear mission to address the challenges faced by local brands in accessing online markets. Marvin Kiragu, the CEO and co-founder of Shop Zetu, highlights their commitment to solving these challenges and providing a platform that connects buyers of fashion online to the wide range of local fashion brands available.
The marketplace opened its doors at the peak of the pandemic and in April this year launched its Mini app on the M-Pesa app.
The Shop Zetu-Safaricom Partnership:
Recognizing the value of strategic partnerships, Shop Zetu joined forces with Safaricom to create a game-changing collaboration. Leveraging Safaricom’s popular M-PESA app, Shop Zetu introduced the Shop Zetu mini app, which offers customers a seamless shopping experience within the M-PESA ecosystem. This integration allows customers to access Shop Zetu’s extensive range of fashion brands, place orders, and make secure payments without leaving the app.
To access the Shop Zetu Mini App, just open the M-Pesa App on your phone and tap on ‘ Services‘ menu at the bottom of the screen. You will see a number of services (Mini Apps) including Shop Zetu. Tap on Shop Zetu to open it and browse through their catalogue to find what you need.
M-Pesa mini apps are applications that run inside the M-pesa app. They allow MP-esa app users to access a number of services and features from third parties without having to install any additional apps or even leaving the M-Pesa app. There are a number of services that can be accessed via M-Pesa mini apps including ordering a cab through Little, booking a short or long term stay using Makao, access NHIF services just to name a few. These are just some of the services but there are many more that you can get. Download the M-Pesa App on Google Play or the App Store to find out more.
If you are a developer and want to learn more about M-Pesa Mini apps, you can do so through this link.
Benefits for Customers
The partnership between Shop Zetu and Safaricom has improved customer experiences. With the Shop Zetu mini app on the M-PESA app, customers no longer need to switch between multiple platforms or worry about payment security. They can explore the latest fashion trends, discover local brands, and complete their entire shopping journey within a single, user-friendly interface. The convenience and simplicity of this integrated solution is attractive to a number of customers and this has contributed to Shop Zetu’s success.
Benefits for Local Fashion Brands
The collaboration with Safaricom has brought immense benefits to Shop Zetu and the local fashion brands they support. By integrating with the M-PESA app, Shop Zetu gained access to M-Pesa App’s vast customer base, which comprises over seven million users. Some of these customers may have not heard about Shop Zetu before. This increased exposure has allowed Shop Zetu to reach a broader audience and connect local brands with potential customers who are actively using the M-PESA app. It has opened up new marketing channels, driving brand visibility and sales for the fashion brands hosted on the platform.
The partnership has enhanced trust and credibility for Shop Zetu. Safaricom’s reputation has extended to the Shop Zetu mini app, providing customers with added assurance while making online transactions.
Show Zetu is committed to improving the customer experience and growth. The marketplace will be adding new product categories such as beauty and home decor, expanding its offerings beyond fashion. The marketplace also recently secured a pre-seed funding of $1 million and plans to start trial delivery services in neighboring countries like Rwanda, Tanzania, and Uganda.