Jiji has been awarded “Best Online Car Marketplace” at the 7th Annual Kenya E-Commerce Awards.
This award has raised eyebrows among sections of the public, given the platform’s longstanding association with fraudulent car listings. While Jiji remains a dominant player in Kenya’s digital classifieds space, especially in vehicles, property, and electronics, its reputation has often been tainted by recurring complaints of scams, particularly in the used car segment. For years, buyers have been cautioned to approach vehicle listings on Jiji with skepticism, and online forums regularly flag the platform as risky for major purchases like cars.
What Jiji has over other platforms is unmatched reach, affordability, and variety. Speaking after receiving the award on behalf of the company, Maureen Naliaka, PR Manager at Jiji Kenya, said:
“This win shows that Kenyans are choosing convenience, transparency, and digital access over outdated, offline processes. We’re proud to connect buyers and sellers directly, affordably, and fast, and this award is proof that we’re doing something right.” – Maureen Naliaka, PR Manager, Jiji Kenya.
Jiji offers thousands of vehicle listings every month, powered by individual sellers and verified dealers.
According to a 2025 report by Mordor Intelligence, Kenya’s used car market is valued at USD 1.25 billion and is projected to grow to USD 1.39 billion by 2030. Data Reportal (2025) shows that 27.4 million Kenyans are now connected to the internet, with online penetration at 48%. This surge in connectivity enables more people to transact online, safely and confidently.
To further enhance transparency, Jiji offers a free car valuation tool, enabling buyers and sellers to determine fair market prices instantly. Whether in traffic, at home, or work, Kenyans can now scroll through listings and compare prices from wherever they are.
“As Kenyans are demanding value and speed, Jiji delivers just that. We’re honoured by this recognition and remain focused on making the car-buying journey simpler, fairer, and digital.” – Maureen Naliaka, PR Manager, Jiji Kenya
With over 4 million monthly visits and almost 2 million active ads, Jiji remains the number one classified platform in Kenya, particularly strong in key categories like vehicles, property, and electronics.
Also Read: Jiji Kenya Secures Double Victory at E-Commerce Awards
