With YouTube shorts gaining popularity, Google is not wasting time with monetization of the feature as the ad giant has started rolling out ads to the platform. The company has announced that it has been experimenting with ads on YouTube Shorts for a few months.
“We’ve been experimenting with ads in YouTube Shorts since last year, and we’re now gradually rolling that out to all advertisers around the world,” Google Ads vice president Jerry Dischler said.
Video ad campaigns will automatically scale to YouTube Shorts the company has revealed.
Google has also revealed that it will be implementing a product feed feature for the US YouTube Shorts platform later this year. This will allow advertisers to display a scrollable list of products in their video ad campaigns to allow users to shop from within YouTube Shorts.
Google was going to monitize YouTube Shorts given how popular it has become. It is seen as a direct competitor to both TikTok and Instagram reels. “YouTube Shorts now averages over 30 billion daily views — four times as many as a year ago — and we want to help [advertisers] reach people immersed in this short-form content,” Dischler said.
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