If you live in Kenya, you may have seen the many advertisements promoting the new video on demand company, ViuSasa. ViuSasa offers short-form video entertainment and information content, music videos and audio and TV content in English, Swahili and vernacular languages. On its website, the company reveals that its is part of Content Aggregation Limited (CAL). It goes ahead to say, “CAL is a Kenyan content aggregation and distribution company through its brand ViuSasa.”
ViuSasa is not like all the other multinational video on demand services such as ShowMax and Netflix, they seem to have a different strategy and you can tell that from the content they have. For ViuSasa, it focuses more on local content as one of its main aim is to “grow and foster local production.”
As you may have probably guessed, ViuSasa is not a free service, the company has daily, weekly and monthly rates. You will not be able to watch any shows or music videos unless you subscribe to a package. The interesting bit is that they do not have a trial period as we are used to having with some of the other video streaming services. Below are the packages and rates for ViuSasa.
[table id=81 /]
As you may have seen above, ViuSasa is not that expensive, you can choose to pay Ksh 20 and watch as many videos as you want that day. You also have the choice of paying weekly or monthly and even choosing to pay for music videos or both shows and videos. I have checked the ViuSasa app and noticed that they also have the option of watching Citizen TV and a few Royal Media Services stations through the app. Funny thing is they also charge for this. This is a very interesting strategy but I don’t think it is the best. They could have decided to have some free videos and shows and then charge for the other content.
Are these rates fair for you, will you be subscribing for the service?