For the past few weeks, Instagram has been making some changes to its platform that threaten the very existence of Snapchat. These changes may not necessarily affect Snapchat right now but will surely affect it going forward. This is why Snapchat has to keep innovating going forward.
Snapchat has just announced new features that it expects will help it stay ahead of competition. Custom Stories are just some of the new changes the company has implemented on its platform. Users will be able to create Custom Stories with any of their friends as these stories allow groups of people to contribute to the same Story.
With the latest changes, a Story is no longer a one person affair, you can have your friends contribute to your Story. You have the power of choosing who contributes to your Stories and who is able to view it. This is different from what we have on Snapchat right now.
If your friends do not contribute to your Story within 24 hours, the Stories automatically disappear. In addition to this, Snapchat now also allows you to Geofence a Custom Story to a certain location.