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JUMIA Kenya Online Marketplace to empower Small Business Enterprises


JUMIA Kenya recently launched Online Marketplace will empower small, medium and large business enterprises by allowing them to sell their products directly to the company’s large customer base with JUMIA handling product warehousing, marketing, customer care, delivery, after sale services and remitting the cash resulting from the sale to the entrepreneur free of charge at the end of the week.

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The platform which operates on a familiar criteria where sellers decide what to sell, at what price, upload a picture of the item and create a description of the product before the product goes live on the company’s website is meant to transform your local shop into a national shop and ensure wider reach and audience.

Any entrepreneur is allowed to sell on Online Marketplace, the product has to be brand-new, unused, unopened in its original packaging, with all original packaging materials included. Original protective wrapping, if any, is intact. Original manufacturer’s warranty, if any, still applies, with warranty details included in the listing comments.

The Seller Centre on the portal gives entrepreneurs and retailers full access to all their operational transactions with JUMIA, as well as the opportunity to view their products and update stock and prices. Sellers are able to monitor their sales, as well as pending, shipped and cancelled orders on their own.

The free access keeps the retailer in the loop during customer interactions ensuring that sales, follow-up and any returns take place in the secure space of the retailer’s online marketplace.


JUMIA Kenya MD Parinaz Firozi reiterated the place of online marketplace in Kenya at a panel discussion in the recently concluded Tech4Africa conference on the topic beyond the code: From innovation to execution.

In her emphasis online marketplace will “make it easy and exciting for local entrepreneurs and Small Business Enterprises who don’t have the resources and time to set up an online retail platform to increase their sales and grow their businesses – all you need to do is have the right product at the right price and have Jumia do the rest!”

Further on Parinaz said the intermediary between the seller and the customer is to ensure brand new high quality products at unbeatable prices with benefits to retailers, suppliers and consumers yet keeping any online fraudsters at bay to ensure accountability. Cash resulting from the sale is remitted to the entrepreneur at the end of a predetermined period.

JUMIA is Kenya’s leading online retail company which celebrated its first anniversary in May this year and sells a wide array of products from electronics, Home appliances, Fashion among other products on its website JUMIA was established to provide customers with a shopping experience that is safe, convenient and stress-free. With unbeatable prices, brand new products, the company delivers to your doorstep anywhere in Kenya and offers a free return policy of 7 days. Products can be purchased using an array of payment options including cash on delivery, mobile money transfer (MPESA) and credit card.

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