How to optimize your marketing strategy with cashback virtual cards
April 3, 2025
You’re running ad campaigns, driving traffic, and testing creatives, but when you check the final numbers, something doesn’t add up. The budget is depleting faster than expected, and the ROI isn’t reaching the desired level….
How the next generation in Kenya embraces digital assets to drive financial inclusion
April 2, 2025
Kenya’s next generation is leading the charge in adopting digital assets, recognizing their potential to expand financial inclusion, fuel entrepreneurship, and open doors to global economic opportunities—while complementing traditional financial systems. With a growing population…
The Rise of Digital Payments and the Growing Threat of Online Scams – Insights from Visa’s Stay Secure Study 2025
April 1, 2025
The use of digital payments is on the rise and about 74% of consumers expect to use them more in the next 12 months. The convenience of mobile banking apps, e-commerce transactions, and contactless payments…
What You Need to Know About Safaricom Emerald?
April 1, 2025
Safaricom Emerald is a premium customer engagement platform designed for high-value customers. This exclusive offering provides a personalized experience, rewards and premium services. This ensures Safaricom’s top-tier customers receive unmatched benefits. The platform was unveiled…
Will AI take our Jobs? The real issue is how we adapt.
March 28, 2025
By Nzola Miranda As artificial intelligence (AI) continues to advance and transform various industries, a prevailing concern has arisen: Will AI render human labour obsolete? Reports highlighting automation, robotic workers, and self-driving vehicles frequently provoke…
How to Stake Cryptocurrency
March 28, 2025
Cryptocurrency staking has gained popularity as an alternative to mining, allowing investors to earn passive income by participating in blockchain networks. This guide will help you understand how it works, the benefits, and the steps…
How Safaricom is Driving Innovation in Kenya’s Insurance Sector
March 24, 2025
Kenya’s insurance industry has long seen low adoption numbers of around 2.3%. Many Kenyans either don’t see the need for insurance or see it as being too expensive and complicated to access. But Safaricom, through…
Safaricom Calls for Faster Cloud Adoption at Decode 3.0
March 24, 2025
At the recently concluded Safaricom Decode 3.0, the company’s Director of Network, Antony Gacanja, said there is need for businesses to modernize their data infrastructure. At the event, Gacanja highlighted how multi-cloud environments, edge computing,…
The Future of Home Entertainment lies with LG OLED evo C4 Series TVs
March 21, 2025
Designed with an array of sizes to cater for every modern space and user preference, the LG OLED evo C4 TVs have greatly transformed modern entertainment over the last 11 years. The cutting-edge technology in these televisions…