Author: Brand Spot

By Muthoni Wachira Once again, we are at that stage in the year, for the second year running, where we look back and are grateful to have navigated through the challenges of a global pandemic. At OPPO, our mantra is all about how we can create better despite the challenges both on a corporate perspective but also from a personal one. Nothing captures this best than the theme at OPPO INNO Day 2021, which was, ‘Reimaging the Future’. Of note was the announcement of the new OPPO brand proposition, “Inspiration Ahead.” This is OPPO’s attitude towards the current state of…

Safaricom has today rewarded 72 M-PESA business owners with pick-ups and tuk-tuks as part of the ongoing Biashara Ni M-PESA Promotion. 8 business owners from the 8 regions including Coast, Western, Central, Eastern, Nairobi, Rift Valley, Nyanza and North Eastern each won a pick-up in the monthly draw while another 64 have won tuk-tuks in four weekly draws. “We are proud to reward and celebrate our first 72 winners with the ongoing Biashara Ni M-PESA Promotion who each win a pick-up or tuk-tuk to boost their business. M-PESA has emerged as the preferred and trusted cashless business payment solution for…

LG Electronics today unveiled its first gaming laptop (model 17G90Q), expanding its premium UltraGear lineup and bringing exciting news to gamers worldwide. A powerful performer with a seriously sleek design, the CES 2022 Innovation Award-winning laptop delivers sublime gaming experiences and the freedom to enjoy them anywhere, at any time. LG’s take-anywhere gaming rig features an 11th Gen Intel Tiger Lake H processor, NVIDIA GeForce RTX 3080 Max-Q graphics card, dual-channel memory and an ultra-fast dual SSD setup. In addition to a 17-inch IPS panel with a 1 millisecond response time and a 300Hz refresh rate, the LG UltraGear gaming laptop…

Today, Opera celebrates its long-term ambition to accelerate digital adoption in Africa as it marks its 15th year on the continent. With over 150 million monthly active users in Africa, the company is providing better connectivity through its data-light Opera Mini browser. However, with 800 million Africans still yet to onboard the Internet, and 1 GB of data costing up to 16% of monthly income in some parts of the continent, this mission is still ongoing. To celebrate their 15th anniversary, Opera is launching a data giveaway. Opera is asking its users to share experiences of how Opera Mini has…

Safaricom has announced a partnership with the government to facilitate mobile money transfer to drought-stricken households in 23 Arid and Semi-Arid Land (ASAL) counties as a drought response intervention. The collaboration with the State Department of Public Service, Gender, Senior Citizen Affairs and Special Programmes will see the first cohort of 360,696 beneficiaries receive KES 1,082,088,000 through M-PESA, where each household will get KES 3,000 on a monthly basis until the rain situation improves. “Cash transfers have proven as the most effective way to reach vulnerable persons in times of emergency with accruing benefits including real-time receipt of assistance, value…

The Second Japan-Africa Public-Private Economic Forum ended the second day with two thematic sessions followed by the MoUs ceremony, at which 15 MoUs were signed. The number of MoUs is the similar to those witnessed during the first Forum held in South Africa in May 2018. The overall condition of the world economy has changed drastically since then. But still the triennial forum was able to achieve a similar number of MoUs. This is strong proof that Japan maintains its commitment and willingness to be the best partner for Kenya and Africa despite this difficult time of the pandemic. The…

During 2021, mobile phone users spent over $133 billion on mobile apps according to SensorTower. This are the latest finding by the research firm that sums up user spending on both Android and iOS. $133 billion represents a jump of about 20% over the past 12 months compared to 2020 where the total spent was $111 billion. The 2021 report was compiled based on the projected spending between January and December 2021. Apple’s App Store takes the bigger piece of the pie with a total of $85 billion spent by users. This represents a 17.7% increase from last year. On…

Earlier this year, Safaricom Baze was introduced as its latest video-on-demand service. This is a mobile-only service that you can only access via a mobile browser. You will need a subscription to watch any content on the platform.  When launching this service, Safaricom said, “Our goal is to delight our customers by availing a carefully curated collection of video content across their favourite genres. BAZE will place the entertainment Kenyans want at their fingertips, giving users freedom, choice and control over the content they consume. As we launch BAZE, we are also pleased to announce that the platform will host…

Bolt has launched its Women-Only ride category in Mombasa to enable female passengers to request rides from female drivers, while at the same time, expanding its ride options. The women-only category is geared towards empowering and motivating more women drivers to join the ride-hailing industry. This means that more women can earn an income by driving with Bolt. In addition to this, the category offers women passengers an additional choice to be driven by a woman driver. “Bolt continues to look for ways to make urban transportation more convenient and flexible to the entire rider community. Women Only Category is part…

Misinformation and disinformation have been a very big problem recently even before the covid-19 pandemic. The use of social media and other digital platforms has made it easy to spread misinformation and this has been a big concern of late. With the current pandemic, this poses a big threat as misinformation can mean life and death to some people. As people use social media platforms to stay connected and be informed, these platforms can be very detrimental as they aid with the spread of misinformation to those who may not be aware of what is happening. Misinformation and disinformation related…