Egyptian fitness and wellness SaaS startup FitXpert has secured a seven-figure strategic investment from Foras Investment.
Founded by Salah Selim and Mostafa Mahmoud, FitXpert has developed an end-to-end software platform designed for fitness trainers, nutrition centres and clinics. The company brings together client management, programme creation, progress tracking and follow-ups within a unified system.
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The fresh capital will be used to enhance FitXpert’s technology stack, strengthen internal operations. It will also help support the company’s ambition to become a foundational platform for fitness and nutrition businesses across the Arab world.
Commenting on the investment, co-founder Salah Selim described the deal as more than just financial backing, noting that it represents a strategic endorsement of the company’s long-term vision to redefine operational standards within the industry. Mostafa Mahmoud, FitXpert’s other co-founder, added that the partnership brings valuable strategic depth, including access to expertise, networks, and faster decision-making as the company prioritises product expansion, institutional partnerships, and regional growth.
Mohamed Abouelnaga Negaty, owner of Foras Investment, said the investment aligns with his interest in sports and technology-driven businesses. He pointed to FitXpert’s performance, team strength, and scalability as key factors behind the decision, adding that the partnership is expected to support the startup’s planned expansion into Gulf markets.
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