LG has announced Donghun Lee as its new President for East Africa (EA), effective immediately. He replaces Dongwon Lee, who has led the region since January 2023.
Lee (Donghun) brings over two decades of experience with LG, having most recently served as the Overseas Kitchen Division Leader at LG Headquarters in South Korea. In this role, he was responsible for developing and executing the strategy for the company’s kitchen appliances division across international markets, ensuring that LG’s global objectives were aligned with local demands. His extensive expertise in strategic planning, market and product development, and cross-cultural communication will be invaluable as he leads the company’s efforts to expand its presence in East Africa.
Lee’s extensive career at LG includes key leadership roles across diverse international markets, such as Branch President in Guatemala, Home Appliances Product Manager in Mexico, and Home Appliances Product Leader in Chile. His diverse background equips him to navigate the unique challenges and opportunities in East Africa and effectively contribute to LG’s growth in the region.
Speaking about his new role, Lee said, “I am truly excited to take on this new responsibility and look forward to leading the growth of LG Electronics in East Africa. This is a dynamic market with immense potential, and I am committed to strengthening our presence through product innovation, customer-focused strategies, and a continued commitment to sustainability. My goal is to not only meet but exceed customer expectations, ensuring that LG remains a brand of choice for consumers across the region.”
Operating out of the Kenyan capital, Nairobi, Lee’s primary focus will be on driving sales and profitability through the introduction of innovative products, while optimizing pricing strategies for the East African market. Under his leadership, LG will aim to enhance its customer experience by ensuring high-quality products and excellence in service. By focusing on these core areas, Lee plans to strengthen LG’s competitive position in the region and solidify the company’s reputation for delivering reliable and cutting-edge solutions for consumers.
Lee will oversee operations across several key markets, including Kenya, Sudan, Ethiopia, Tanzania, Somalia, Uganda, Zambia, South Sudan, Rwanda, Seychelles, Djibouti, Mayotte, Malawi, Burundi, Comoros, and Eritrea, which are key growth market for LG, whose expanding middle-class offers significant opportunities for business. He will work closely with local teams, retailers, and strategic partners to tailor LG’s products and services to the specific needs of consumers in these diverse markets.
Additionally, his leadership will focus on enhancing LG’s sustainability initiatives in the region. As part of LG’s broader corporate commitment to environmental stewardship, he will prioritize eco-friendly technologies, energy-efficient products, and sustainable business practices, in line with the company’s global commitment to reducing its carbon footprint and contributing positively to society.
This is in addition to driving the company’s corporate social responsibility endeavors, which focus on supporting local communities through educational initiatives, health programs, and environmental conservation efforts.
Lee’s appointment comes at a time when LG is looking to expand its footprint in Africa, a region that has seen significant technological advancements and an increasing demand for high-quality electronics and home appliances. His vision for the region includes strengthening LG’s brand loyalty by ensuring that products resonate with consumers and contribute to their evolving needs, particularly in the areas of energy-efficient appliances, smart home technologies, and consumer electronics.
