Naivas has partnered with Visa to launch a co-branded loyalty card for its customers.
This card combines the convenience and security of Visa’s digital payment solutions with the benefits of Naivas’ customer loyalty program. As it is with other loyalty cards, card holders will earn points for every purchase they make at Naivas Supermarkets and other participating Naivas partners.
“The loyalty program which we have aptly dubbed as the Reward Card, is our way of appreciating our customers and telling them asante for choosing us. Our mission is to provide an affordable world class shopping experience to our customers, and we are always looking for ways to further enhance the customer offer. This partnership provides us with an opportunity to do that, and customers will be able to use this card with the fact one can now use this card to shop in millions of locations worldwide, it does not get any more global than that.,” said Andreas von Paleske, Naivas Chief of Strategy.
Besides earning and redeeming points, cardholders will also enjoy other advantages such as:
- Installments payments: Buy now pay later.
- Contactless Payments: The card allows for contactless payments, providing a safer, faster, and more convenient way to pay.
- Global Acceptance: As a Visa card, it will be accepted at millions of locations worldwide, both online and offline.
- ·Secure Transactions: The card comes with Visa’s advanced security technologies, offering peace of mind to customers.
Chad Pollock, Vice president and General Manager, Visa East Africa added, ” Our collaboration with Naivas Supermarket is a significant step forward in our mission to enable seamless, secure digital payments for everyone, everywhere. We are thrilled to bring this unique offering to consumers in Kenya which will allow all Naivas customers to have access to a global, reliable and secure digital payment option in the form of a Visa card. By making digital payments more accessible, we are helping to bridge the financial divide and paving the way for a more inclusive society. We look forward to the positive change we can bring together”
The co-branded loyalty card will be available in all Naivas Supermarkets across the country in the coming months.
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