Introduced in Kenya back in 2021, the Netflix Free Plan gave users access to limited content for free. This was part of Netflix’s strategy to get more people to sign up and hopefully convert them into paying subscribers. The Free Plan was exclusively available in Kenya before Netflix expanded it to other markets including Vietnam.
When Netflix introduced the Free plan, it said, “If you’ve never watched Netflix before — this is a great way to experience our service. We hope it’s a great match and that many of the people who try our free plan love Netflix so much that over time they upgrade to a full, paid subscription so you can enjoy our full catalog on your TV or laptop as well”
For a few months, the Free Netflix plan has been missing in Kenya for new users. The plan was still accessible but it was clear that Netflix was not keen on popularizing it anymore. The company did not say much about this but has now confirmed that the free plan will be axed soon.
Netflix has notified Free plan users about this informing them that the changes will affect them as of November. The statement from the company read “We’re writing to let you know about an upcoming change to your membership. On November 1st, 2023, the Free plan will no longer be available, and your membership will end.”
Netflix did not give a reason why the Free plan will end and my guess is they achieved what they intended to do. You will have to sign up for a new plan starting from Ksh 200 per month if you want to keep using Netflix. Have a look at the other Netflix Kenya packages below:
Netflix Kenya Packages
| Package | Price | Resolution | Concurrent streams | Supported Devices |
| Mobile | Ksh 200 | 480p | Only 1 | Smartphone, tablet |
| Basic | Ksh 300 | 720p (HD) | Only 1 | TV, Computer, smartphone, tablet |
| Standard | Ksh 700 | 1080p (Full HD) | Up to 2 | TV, Computer, smartphone, tablet |
| Premium | Ksh 1,100 | 4K (Ultra HD) | Up to 4 | TV, Computer, smartphone, tablet |
Read: Netflix Reduces Prices in Kenya
