Netflix has announced a reduction in prices for its subscription plans in Kenya. The move is aimed at making its services more accessible to Kenyan audiences, especially in a time where streaming has become the norm for many.
The new prices are as follows:
- Mobile plan is now KES 200 per month (from KES 300)
- Basic plan is KES 300 per month (from KES 700)
- Standard plan is KES 700 per month (from KES 1100)
- Premium plan is KES 1100 per month (from KES 1450)
This represents a significant reduction from the previous prices, with some plans being reduced by up to 50%.
This is a welcome move for many Kenyans, who have been unable to access the platform due to its relatively high prices. Streaming services have become increasingly popular in Kenya, with more people turning to online platforms for entertainment. However, the high prices of these services have been a barrier for many, especially in a country where the cost of living is relatively high.
By reducing its prices, Netflix is not only making its services more accessible to Kenyans, but it is also trying to compete with Showmax. With the growing popularity of streaming services, there is a huge potential for growth in the Kenyan market. By offering more affordable prices, Netflix is likely to attract a wider audience, including those who were previously unable to afford its services.
In a statement, the company said that its goal is to offer a wide variety of quality shows and films, curated for its users. This is a clear indication that the company is committed to providing quality content to its Kenyan audience. By offering a range of shows and films that cater to different tastes and moods, Netflix is positioning itself as a platform that is inclusive and diverse.
The move to reduce prices in Kenya is also part of a larger strategy by Netflix to expand its reach in Africa. The company has been investing heavily in the African market in recent years, with a focus on producing content that is relevant to African audiences. This includes producing original African content, such as the South African series “Queen Sono”, and acquiring the rights to popular African shows and films.
The reduction in prices is not the first move by Netflix to make its services more accessible to audiences in developing countries. In 2019, the company launched a mobile-only plan in India, which was aimed at making its services more affordable for the users who access the internet through their mobile phones.
The move by Netflix to reduce prices in Kenya is a positive development for the streaming industry in the country. With more affordable prices, more people are likely to sign up for the platform, which will increase competition in the industry and lead to better quality services for consumers.
Read: Netflix Kenya Subscription Packages, and Price in 2023
