YouTube is one of the biggest streaming platforms on the internet and among the biggest competitors of streaming giant Netflix. The platform is flooded with different content types, and as such, there’s something for everyone.
But music streaming is what most people do. And with the sheltering in place orders to help curb the spread of covid-19, music video streaming is at an all-time high according to the platform.
When it comes to streaming music, some people will listen while doing other things, making video-based ads not effective for such audiences. (I guess that’s why they introduced the annoying popup that pauses music until you confirm you’re still watching – like Netflix.)
This is why YouTube is now making moves to introduce audio-based ads.
The platform says, “With music video streaming at an all-time high on YouTube—more than 50 percent of logged-in viewers who consume music content in a day consume more than 10 minutes of music content—we’re introducing new solutions for your brand to be seen, heard and recognized alongside music content.”
In line with this, YouTube is also launching “dedicated groups of music-focused channels across popular genres” to drive more engagement on the platform.
The company has not yet provided any timelines but has already started testing audio ads in beta.