Google offers both YouTube Red and Google Music as streaming options to users in select markets. Those who sign up for YouTube Red normally get Google Play Music for free as part of the package and vice versa. YouTube Red gives users access to exclusive content, lets users download videos for offline viewing and removes ads from YouTube videos.
Going forward, Google plans to merge the two streaming services (YouTube Red and Google Play Music). This was revealed by Lyor Cohen who is the head of music at YouTube when he said that YouTube Red and Google Music need to merge to educate consumers and bring in new subscribers. I personally think educating customers should be the most important thing as most of them probably do not know Google Play Music comes with YouTube Red. Merging the two will make sense as Google will have the chance of selling them as one product and this will make business sense and will be easier for consumers to understand.
Google sent out a press statement to the Verge in this regard. The statement read in part, “Music is very important to Google and we’re evaluating how to bring together our music offerings to deliver the best possible product for our users…. Nothing will change for users today and we’ll provide plenty of notice before any changes are made.”
At this point, we aren’t sure if this will just be about the two services unifying or if it will be a complete rebranding of the subscription service.
