Facebook is changing its News Feed once again and this time its aim is to reduce the links that send users to spammy websites or those filled with advertisements. With this, Facebook hopes user experience will be improved and the quality of content users see on their Feeds websites will be high. In the end, Facebook will be able to eliminate what it sees as ‘sensational,’ ‘misleading,’ or ‘spammy’ content.
Removing these Spammy links will allow Facebook to showcase content it sees as more informative. The changes in The News Feed have been implemented and you may have already noticed this if your News Feed is always filled with spammy content.
According to Facebook, the News Feed changes were based on user feedback that highlighted articles and links they saw as spammy. Explaining this, the social networking giant said, “People expect their experience after clicking on a post to be straightforward. Starting today, we’re rolling out an update so people see fewer posts and ads in News Feed that link to these low-quality web page experiences. Similar to the work we’re already doing to stop misinformation, this update will help reduce the economic incentives of financially-motivated spammers.”
By reducing links that point users to poor quality website content, Facebook will also be dealing with the spread of misinformation through its platform, this update is therefore killing two birds with one stone.
Facebook says that it has analysed hundreds of thousands of website links posted on its platform to determine the ones that have poor quality content and have high number of ads. “If we determine a post might link to these types of low-quality web pages, it may show up lower in people’s feeds and may not be eligible to be an ad.” Overall, the News Feed changes will be a gradual thing and the rollout won’t wrap up for a few months. Facebook says that publishers who don’t have these poor types of articles could see a small boost in traffic, but those with low-quality links ‘should see a decline,” the company explained.