Facebook live has definitely had an impact on the market ever since it was made available to all users. We have seen individuals and large media corporations using it from time to time as they try figuring out how it fits in their lives.
To ensure it doesn’t miss out, SuperSport has announced that it will broadcast its first live TV event on Facebook today. As expected, this will happen on its official Facebook page and will be the South Africa Varsity Football final between Tshwane University of Technology (TUT) and the University of Johannesburg (UJ).
In a statement, SuperSport said, “this is a first for SuperSport, making TV content available for free on SuperSport’s Football Facebook page, one of the biggest on the continent”. This is just the first match and even though it is not a match that will appeal to most users, it is a good move from SuperSport. This may be an indication of things to come in the future.
With this move, SuperSport may be targeting the youth who spend time on Facebook and most probably do not have DStv. It may want to introduce them to such games for free with the hope that they will get hooked and decide to subscribe to DStv.
“The digital broadcast landscape is fast changing, not least in the voracious consumption of video. We hope this appeals to people on the move and unable to watch on the traditional television platform… SuperSport has built a massive community of engaged sport fans and we are excited by the possibilities of this step,” explained Gideon Khobane, chief executive of SuperSport.
At this point, we are not sure if the live broadcast will be available to users in South Africa only or if the company will make it available to everybody.
Also Read: You Can Now Broadcast Live Facebook Videos Nonstop for Up To 24 Hours