2014 saw BlackBerry re-introduce the Classic smartphone taking us back to the early days when the company ruled the smartphone market. The introduction of the BlackBerry Classic was seen as a move by the company to try and recapture its lost market share but things did not work out as expected. The company still struggled with sales as platforms such as Android and iOS continued growing.
With the BlackBerry Classic not doing so well, the company has decided to stop producing it. This was announced by Ralph Pini who is BlackBerry’s Chief Operating Officer and General Manger for Devices. He is quoted saying, “Sometimes it can be very tough to let go. For BlackBerry, and more importantly for our customers, the hardest part of letting go is accepting that change makes way for new and better experiences.”
It is not clear whether Ralph Pini is referring to the BlackBerry Classic only or its OS as a whole. If the latter is the case, the company may have finally caved in to pressure and concentrate on its upcoming Android smartphones. we are currently expecting three Android smartphones from BlackBerry over the next nine months.
The company has stopped producing the BlackBerry Classic but those who already own the device don’t have to panic as the company will support them going forward. The company will support all BB10 devices and even plans to release v10.3.3 in a few months from now.
BlackBerry desperately wants to see its market share grow and since people are not interested in its devices or OS that much, the company’s better option is to go with Android. All we can do right now is wait and see what the company does. BlackBerry is one of the best OEMs out there and I would not like to see it go under so it should adapt in order to survive.