Durex refers to itself as the world’s number one sexual wellbeing brand. The company is popular thanks to its line of condoms and quirky advertisements especially on social media. The company is not content with this and has plans to invest in the digital technology space with new products.
Durexlabs has announced its first major partnership with Siren Mobile to launch a product that will help users achieve an orgasm. Yes, you read that right, Durex wants to help you achieve orgasms using technology. Durex has not said much about this product but from my understanding it will be some sort of app.
Given Smartphone penetration of over 60% in Kenya where the population is around 40 Million. This is a whole lot of orgasms even if 10% of the population using the app. Of course, I will not be one of them but if you like, you can give it a try when it launches officially.
Commenting on this move, Susie Lee, CEO of dating app Siren said, “It’s been such an incredibly exciting process working with Durexlabs. Through the proliferation of smart phones, social media and dating apps, technology has proven a hugely successful medium in bringing people together and maintaining close relationships. With Durexlabs we are taking the next vital step by embracing technology to amplify human connection in the bedroom and improve our sex lives.”
Richard Arnold, Head of Research and Development Durex, says: “With our deep understanding of arousal and the impulses involved, it was only natural for us to look at how we could combine this with digital technology.
“We took inspiration from modern habits and our ever growing reliance on portable technology for virtually everything in day to day life and our market research has identified a genuine desire for this technology in our sex lives.”
