Ad Dynamo by Aleph has named José Gonsalves managing director for East Africa. Gonsalves will oversee the digital workstreams, deliverables, and management of Ad Dynamo by Aleph’s suite of platforms and networks. Ad Dynamo by Aleph is the exclusive media buying extension for Spotify, Twitter, Snap, and Yahoo in Africa. As an enabler of digital advertising in emerging markets, the business is helping to break down barriers. “Aleph over the most recent years has grown at an incredible rate, which is unheard of in the industry, especially with the current climate. One of the key character traits that really intrigued…
Author: Brand Spot
Brand Spot
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Millions of small, independent shops in East Africa will need to look at diversifying, digitizing, and even partnering for growth in response to a challenging and rapidly evolving landscape. These cornerstones of neighbourhoods undeniably form an integral part of a countries socioeconomic system. Smollan representing some of the world’s most loved FMCG and commerce brands, gives a glimpse into the dynamics of this growing sector and the challenges and opportunities that arise. Seen within the context of small-scale retail tied to history, traditions, and trading preferences of consumers in a particular region. As defined by EuroMonitor International, spaces for trading can range…
Madica has announced the strategic appointments of Rose Odengo and Brenda Wangari. The new appointments strengthen Madica’s commitment to diversity, inclusivity, and innovation in the tech sector across the continent. Odengo’s extensive wealth of experience and expertise will lead her to take on the pivotal role of Head of Communications and Community. An accomplished storyteller and seasoned communication strategist with nearly two decades of experience, Kenya-based Odengo will draw from her expertise in advertising, public relations, brand development, journalism, and digital communication. She will support Madica and its portfolio companies in communicating their visions and journies effectively with stakeholders. Meanwhile, Wangari, hailing from…
Season 10 of the reality TV phenomenon Love Island is coming first to Showmax from the UK, with episodes 1-9 landing on Friday, 21 July, and subsequent episodes dropping every Friday. So pack your suitcase and swap the winter chill for a long, hot summer with Love Island, once again hosted by Maya Jama. A bunch of gorgeous singles will be taking over the hottest villa on the island of Mallorca in Spain for eight weeks of sun, sea and smooching, in their quest for the ultimate summer romance and £50 000 prize (around R1.1 million at the current exchange rate). It’s not just…
The Government will work tirelessly to maintain Kenya’s competitiveness as an ideal destination for ICT-based export-led labour services; the State Department for Information Communications Technology (ICT) and Digital Economy Principal Secretary Eng John Tanui has assured investors in the sector. Speaking when he toured the Nairobi operating hub for Sama, the leader in providing data annotation solutions that power the AI models of the future, PS Tanui assured that the Government has embarked on strategic processes to clear operating barriers facing players in the Business process outsourcing sector. As part of a strategy to facilitate technology firms’ investments in Kenya, the…
Huawei has upgraded the internet on its DigiTruck to 5G as it seeks to increase the internet speeds and numbers of youth who can benefit from training on digital skills, aiming to reach at least 1,200 youth in the next year. Speaking during the official launch of the Huawei CPE Pro 2 on DigiTruckn, Ian Korir, the firm’s CSR Coordinator explained that the significance of the upgrade lay in DigiTruck’s new capability to deliver a 5G experience to the learners on the program. A CPE (Customer Premises Equipment), often also known colloquially as a router, or a dongle, is a…
The rise of digital currencies has revolutionized the economic landscape, transcending from the fringes of fiscal conversations to the epicenter of global economic discourse. This radical monetary form, once the domain of risk-embracing speculators and visionary tech enthusiasts, has seen its influence burgeon in the developing sectors of the world. A meticulous exploration of the future trajectory of digital currency uptake in these evolving economies reveals a kaleidoscope of prospects, capacities, and impediments. Crypto exchange platforms like CEX.IO offers numerous opportunities to interact with digital currencies. Find out how to buy crypto with Skrill, pay and send bitcoin and other…
Kenya is set to experience a significant economic boost as Sama, the leader in providing data annotation solutions that power the AI models of the future, confirmed plans to enhance its Business Process Outsourcing (BPO) investments locally. Banking on recent engagements with the national government players including the Ministry of Investment, Trade and Industry (MITI) and the BPO Association of Kenya (BPOAK), https://www.techarena.co.ke/tag/sama/Sama confirmed its corporate plans to continue using Kenya as a global delivery site to de-risk machine learning (ML) models. Speaking when she confirmed the corporate commitments, Sama Vice President of Global Delivery, Annepeace Alwala,said the firm has expanded its service offering…
The world of Artificial Intelligence (AI) has witnessed significant breakthroughs, with generative AI captivating the public’s imagination. Today, we are thrilled to announce the arrival of Llama 2, the next generation of the open-source large language model, which promises to revolutionize AI development and democratize access to cutting-edge technology. In a strategic partnership between Meta and Microsoft, Llama 2 will be made freely available for both research and commercial use, empowering businesses, researchers, and creators to explore new possibilities and fuel innovation across various domains. At the core of the Llama 2 release lies the belief in an open innovation…
Exness has announced the extension of its Fintech Scholarships program to Kenya. This initiative, in collaboration with the United States International University (USIU), aims to support outstanding university students pursuing studies in Science, Technology, Engineering, and Mathematics (STEM) fields. The Exness Fintech Scholarships program in Kenya is open to third and fourth-year USIU undergraduates specializing in Data Science, Analytics, and Software Engineering. Additionally, students who have accepted an offer for the MSc in Information Technology course starting in September 2023 are eligible to apply. This scholarship will cover the full amount of tuition fees and living expenses, providing an opportunity…