Author: Brand Spot

By Veerakumar Natarajan, Country Head – Kenya, Zoho Corp. Privacy is a growing concern for technology consumers worldwide. While there was a time when that may not have been the case for countries like Nigeria and Kenya, that’s no longer the reality. As connectivity becomes more affordable and ubiquitous, Kenyans and Nigerians have become increasingly tech-savvy and conscious regarding how much data they share with technology companies and what the latter are doing with it. In the face of these growing concerns, companies operating in Africa need to be mindful of the increasing privacy mindset of their customers. Aside from regulatory compliance, companies should actively demonstrate that they…

As we wait for the Samsung Galaxy S24 to hit retail stores in kenya, Samsung has partnered with brands including ABSA, Kenya Airways, Safaricom, and Jamii Telecom to enhance the pre-order offer. Whether you are a tech enthusiast or simply in need of an upgrade, here are five reasons to consider pre-ordering the Galaxy S24. Storage Upgrades Opting for the S24+ or the Galaxy S24 Ultra with an impressive 512GB storage capacity? Safaricom has an enticing offer for you – enjoy the high-end model for the price of the 256GB variant. Similarly, those choosing the Galaxy S24 can grab the…

Today, as the world marks Safer Internet Day, Meta has announced two initiatives designed to support young people and families as they explore the internet; Take it Down, which is a platform that allows teens to take control of their intimate imagery and prevent them from spreading online as well as the launch of a new anti-sextortion campaign in partnership with Thorn, aimed at providing teens and parents with tips on how to handle and protect against sextortion. Take It Down is a first-of-its-kind program from the National Center for Missing and Exploited Children (NCMEC), supported by Meta, it builds…

As the digital era continues to revolutionize traditional markets, online gold trading has emerged as a lucrative and accessible investment option for individuals worldwide. The allure of gold, a timeless and precious metal, combined with the convenience of online platforms, makes this market enticing. However, navigating the dynamics of the online gold trading market requires a strategic approach and a thorough understanding of the key factors at play. Understanding the Basics Before delving into the online gold trading market, it is crucial to grasp the fundamentals. Gold prices are influenced by various factors, including economic indicators, geopolitical events, and market…

Like any instrument, the internet is not inherently beneficial or harmful; it is our responsibility to use it wisely and ensure our safety. Comparable to how fire has transformed human existence, the internet has revolutionized our way of life. It falls upon each individual to adopt measures to protect against unauthorized access by hackers into their systems. Today we celebrate the Safer Internet Day, which is a global initiative aimed at promoting a safer and more secure internet environment for all users, particularly children and young adults. Originating in Europe in 2004 under the European Union’s Safe Borders project, this…

After a Two-Year Investigation, Sophos X-Ops Discovers Unprecedented Sophistication in Scams That Trick Victims into Fake Investments Sophos global leader in innovating and delivering cybersecurity as a service, today revealed how sha zhu pan scammers—those conducting elaborate, romance-based cryptocurrency fraud—are leveraging a business model similar to cybercrime “as-a-service” by selling sha zhu pan kits on the dark web, globally expanding to new markets. Sophos details these advanced sha zhu pan operations [also known as pig butchering] in the article, “Cryptocurrency Scams Metastasize into New Forms.” Originating from organized crime gangs in China, the new kits provide the technical components needed to…

Recent years have seen an uptick in the number and severity of natural disasters around the globe, and 2023 was no different in this regard, with floods, earthquakes, droughts, and deadly hurricanes taking their toll on communities worldwide. Such crises can have catastrophic consequences for people, and those who are already vulnerable tend to be hit the hardest. Not only do such disasters cause death and loss of livelihood but they can leave tens and hundreds of thousands of people in the affected areas in dire need of basic necessities such as water, shelter, food, and medical supplies. Individuals and…

LG Electronics (LG), a brand that has unparalleled affection and popularity in Kenya, received more than 200 awards and recognitions for different innovations and technologies across the home appliance, home entertainment and B2B categories of the 2024 Consumer Electronics Show (CES) in Las Vegas USA. The LG SIGNATURE OLED T – the world’s first 4K wireless transparent TV – which was regarded as the Best TV or Best in Show by a wide range of press outlets. Utilizing the wireless technology introduced in last year’s M3 TV, LG’s 77-inch LG SIGNATURE OLED T is considered the next step in the evolution…

Sama has announced the global activation of a multi-cloud integration strategy within its central operating platform. The launch of the multi-cloud systems integration offers Sama customers, including Fortune 50 companies like General Motors, Ford and Walmart, significant cost savings and easier compliance with internal and internationally recognized security standards. Sama service executives at various company offices, including Kenya and Uganda, can now access client content stored on all three of the leading global cloud storage providers: AWS, Google Cloud and Microsoft Azure. Speaking when she confirmed the local activation, Sama’s Vice President of Global Service Delivery, Ms. Annepeace Alwala, said…

The fear of cyber incidents has topped the Allianz Risk Barometer 2024 list as the most important business risk for the third consecutive year. Voted into the number one position by several countries across Africa, including Kenya, Mauritius, Nigeria and Uganda, it’s clear that cybersecurity prioritisation remains critical for many businesses. These concerns apply to companies of all sizes, across all industries and in every country, states Mark Campbell, principal sales engineer at NETSCOUT, adding that in today’s digitally connected world, where organisations rely heavily on networks for their day-to-day operations, cyberthreats and attacks are a constant concern, particularly considering their ever-evolving sophistication.…