Author: Brand Spot

During 2021, mobile phone users spent over $133 billion on mobile apps according to SensorTower. This are the latest finding by the research firm that sums up user spending on both Android and iOS. $133 billion represents a jump of about 20% over the past 12 months compared to 2020 where the total spent was $111 billion. The 2021 report was compiled based on the projected spending between January and December 2021. Apple’s App Store takes the bigger piece of the pie with a total of $85 billion spent by users. This represents a 17.7% increase from last year. On…

Earlier this year, Safaricom Baze was introduced as its latest video-on-demand service. This is a mobile-only service that you can only access via a mobile browser. You will need a subscription to watch any content on the platform.  When launching this service, Safaricom said, “Our goal is to delight our customers by availing a carefully curated collection of video content across their favourite genres. BAZE will place the entertainment Kenyans want at their fingertips, giving users freedom, choice and control over the content they consume. As we launch BAZE, we are also pleased to announce that the platform will host…

Bolt has launched its Women-Only ride category in Mombasa to enable female passengers to request rides from female drivers, while at the same time, expanding its ride options. The women-only category is geared towards empowering and motivating more women drivers to join the ride-hailing industry. This means that more women can earn an income by driving with Bolt. In addition to this, the category offers women passengers an additional choice to be driven by a woman driver. “Bolt continues to look for ways to make urban transportation more convenient and flexible to the entire rider community. Women Only Category is part…

Misinformation and disinformation have been a very big problem recently even before the covid-19 pandemic. The use of social media and other digital platforms has made it easy to spread misinformation and this has been a big concern of late. With the current pandemic, this poses a big threat as misinformation can mean life and death to some people. As people use social media platforms to stay connected and be informed, these platforms can be very detrimental as they aid with the spread of misinformation to those who may not be aware of what is happening. Misinformation and disinformation related…

Microsoft has today announced the launch of Teams Essentials, the first ever stand-alone offering of Microsoft Teams specifically designed for small-midsize businesses (SMBs). And at only $4 USD (Ksh448) per user per month, it’s the most affordable all-in-one solution in the market today. While the past 20 months have been challenging for all organizations, small businesses have been hit hardest. They’ve had to adapt nearly every aspect of how they operate and work with customers, often without access to critical tools and technologies. Teams Essentials will enable the small businesses to serve their customers in new ways, grow their business and gain competitive advantages in…

As part of the analysis of the cybersecurity landscape in South Africa, Kenya and Nigeria in 2021, Kaspersky researchers have selected ransomware as the most dynamically changing type of threat. As the overall number of ordinary malware attacks in the region has decreased, ransomware operators have transformed their strategies to double extortion models and are shifting their activity focus from one region to another. The double extortion model first emerged in 2020, when in addition to the ordinary ransom demands for the decryption code for victims’ encrypted files, the ransomware operators have begun to also add a threat to publish…

There are a bunch of types of mobile phones produced by Xiaomi. They aim for different ages as well as different social-stated buyers so the production is at various prices and designs. Black Friday is a great opportunity to get a Xiaomi mobile phone at a lowered price and be satisfied by its quality. Xiaomi is thought of as the 2nd prominent smartphone organization throughout the world, ahead of Apple and Samsung. The company releases phones for the middle class of the population at competitive prices. The prices swing from the cheapest models to the most expensive ones that are…

The Covid-19 pandemic has brought some changes on how we do things and we will stick with some of these changes in the coming years. The very nature of our day-to-day life has been challenged on different levels and we have to adapt to the new changes as some of them will stick with us in the future. One of the sectors that has seen and will see permanent changes is the technology sector. There have been some changes in technology and innovation that we have seen so far and most of these changes are now part of us. There…

Standard Chartered Bank has been feted at the CIO Africa 100 Awards with the bank emerging winner in the Banking Sector Award category. The bank was recognized for its exemplary performance in the sector with a highlight on its digital innovation and leadership which included creating competitive advantage in the organization, improving business processes, enabling growth and improving relationships with customers. This year marked the 13th edition of the awards which celebrate companies and individuals for being the best in the field of technology in Africa. The annual event, which attracts the tech industry thought leaders and influencers received over…

Covid-19 has really affected all sectors of the economy in many different ways. Ever since the first infection was reported, there have been so many changes in all sectors and regions in the way people and companies do things. With these changes, companies have been forced to be innovative and accelerate the development and use of emerging technologies. According to McKinsey Research, “companies have stood up at least temporary solutions to meet many of the new demands on them, and much more quickly than they had thought possible before the crisis.” It is not doubt that the use of new technologies…