Author: Brand Spot

Brand Spot by Techarena allows companies to share their stories directly with TechArena's audience. To promote your brand and get featured, email [email protected]

Corruption has been a major setback to development in Kenya for over four decades. What is corruption? Corruption is the abuse of public power for private gain. Kenya ranks 128 out of 180 according to the 2021 Corruption Perception Index by the Transparency International. In 2015, Kenya’s president Uhuru Kenyatta declared corruption a national security threat. Corruption and fraud Generally, corruption inhibits a country’s development. Reports from Ethics and Anti-Corruption Commission (EACC) show that Kenya loses close to 608 billion each year due to fraud. Corruption is an unwelcome vice all over the world. Some of the effects it causes…

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DataMuse, an audience, media and tech company, and Criteo, the commerce media company, are joining forces to enable Africa’s marketers and media owners drive better commerce outcomes. DataMuse will become Criteo’s preferred partner making the company’s Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data, available to its clients on the African continent. Available in Kenya, Nigeria, Tanzania and Uganda first, the partnership is planned to expand to further markets over the course of the year. Through their world-leading Commerce Media Platform, Criteo provides first-party data driven solutions for both, new customer acquisition…

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Samsung Electronics partnered with Manzil Designs to showcase the use of consumer electronics in the luxury home setting. The showcase took place at the second edition of Luxury Living and Design Expo that run from 7th July to 10th July 2022 at the Village Market. The Manzil designs and Samsung stand was named the best design stand at the event. Samsung Electronics East Africa Head of Consumer Electronics, Sam Odhiambo,      had the following to say about the showcase, “As Samsung our range of consumer    electronics caters to Kenyans of all walks of life. For the luxury customer we have     products such as the…

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My nephew only eats his food if Coco Melon is playing on the TV. At times he is so fussy and only some TV time settles him. His mum worries about his eye health because too much screen time can’t be good for him. This Christmas, I am going to gift them the LG OLED TV. Here is why;  Low Blue Light – Exposure to large amounts of harmful blue light for a long time may lead to sleep disturbance and retinal damage, with children especially vulnerable since their irises are underdeveloped. The LG OLED displays have been found to emit less…

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AfyaRekod, a Kenya based HealthTech company, has launched a fully automated first of its kind Universal Patient Portal, built on the block-chain technology that will transform the face of patient care across Africa and the World. Through a secured centralized platform patients and the medical professionals treating them will have real-time access to their health data and medical history not only ensuring effective ongoing medical management, but critical timely access to information in an emergency. The brain-child of CEO John Kamara, AfyaRekod was founded in 2019 as an Adanian Lab start-up with seed funding from Mac Venture Capital and Next…

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A few weeks after naming Otile Brown as the Brand Ambassador for the Camon 19 series, Tecno has named Octopizzo as the Brand Ambassador for the Spark 9 series. The Spark 9 series is slightly cheaper than the Camon series with one of the devices in this series being the Spark 9 Pro. https://www.youtube.com/watch?v=utRPSyj-Y4w “We are excited to announce Octopizzo as the Brand Ambassador for the TECNO Spark 9 series. Octopizzo brings with him a wealth of creativity and talent that goes hand in hand with the brand purpose of creating devices for the young at heart.” Said Mr. Peter…

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Vertiv today announced changes to its Europe, Middle East & Africa (EMEA) senior leadership team. The reshape of the team includes the appointment of Ana Maria Ciurea as VP commercial operations, Peter Lambrecht as VP sales and Rastislav Jasenovsky as VP operations for infrastructure and solutions (I&S), supporting Vertiv’s dedication to customer success in the market. Ciurea has driven the sales operations department at Vertiv in EMEA for the past four years as sales strategy and operations director and has been in the company for almost 15 years. In her new role as VP commercial operations, she will continue to…

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Airtel Kenya has appointed Mr. Louis Onyango Otieno as Chairman and Mr. Ashish Malhotra as Managing Director, to steer the firm’s next phase of growth. The new chairman brings over 30 years extensive leadership experience in ICT across private and public sectors, with a proven track record as a board member in companies across industries. He began his career at EEC Financial Services in New York, rising to the position of Assistant Vice President. He later joined Microsoft Corporation in 1997, leading the business in Africa in different capacities for 21 years. Mr. Otieno holds an MBA from Long Island…

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From Atlantic City, NJ to Las Vegas, NV and up to Reno/Lake Tahoe, then down to New Orleans, LA and Tunica, MS, many of the hotels located in these cities are part of Harrah’s corporation, and racking up reward points can earn you free meals and free rooms in a little amount of time. Best of all, you don’t need to risk a lot of money to start gaining the benefits. Here are a few tips to help you on your way to enjoying four to five star accommodations for as little as $20 a night. (You are required to…

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Binance has partnered with Khaby Lame, who grew to fame through his viral TikTok videos, to join as a global brand ambassador. As the blockchain ecosystem behind the world’s largest cryptocurrency exchange, Binance will partner with Khaby to increase Web3 awareness and adoption.     Khaby became a sensation for his spin on “life hack” videos, navigating overly complicated scenarios without saying a word while doing the famous “Khaby move.” He’ll use his signature style to tackle some of the misperceptions around Web3 in this multi-year partnership. Lame will also partner on exclusive NFT collections with Binance, further enhancing the experience for…

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