Equity Group’s digital-first strategy is proving to be effective for its recent financial results for Q1 2025. The bank recently released its financial results, revealing that 87% of all customer transactions are now processed through its digital channels. This is quite impressive and one of the highest by a bank in the region.
This digital shift has contributed to the bank’s positive financial performance for Q1 2025. During this period, profits after tax jumped to Kshs 15.4 billion. This is a bit lower than the Kshs 16.5 billion its competitor, KCB Bank, reported during the same period. Equity also grew its total assets to Kshs 1.75 trillion, up 4% year on year.
“Our investment in technology has made us scalable, agile, and inclusive,” said Dr. James Mwangi, CEO and Managing Director of Equity Group Holdings Plc. “It allows us to reach customers where they are, with the tools they need, when they need them.”
The Equity Mobile App and USSD channels processed 39.5 million transactions valued at Kshs 942.7 billion. This is up from 37.8 million transactions worth Kshs 720.2 billion during the same period last year.
Equitel, the Group’s MVNO service, also saw usage surge to 92 million transactions, up from 65.2 million last year.
Meanwhile, EazzyFX, Equity’s foreign exchange platform, processed Kshs 29.5 billion in transaction value, and Equity Online hit Kshs 41.7 billion, both significant increases year-on-year.
“From a technology perspective, these platforms are no longer just support systems — they are revenue drivers and core to customer engagement,” noted a Nairobi-based fintech analyst who tracks banking digital transformation across Africa.
Equity’s Pay With Equity (PWE) platform facilitated transactions worth Kshs 567.6 billion across over 1.1 million merchants.PWE is driving interoperability as one of the widely accepted payment platforms in the region.
This growth is closely linked to ONE Equity, the Group’s unified digital banking experience, which bundles multiple digital products into a single, consistent interface across web, mobile, USSD, and agency channels.
Beyond core banking, Equity’s fintech and investment banking subsidiaries saw profitability rise by 10% and 142% respectively, while its insurance unit reported a 27% increase in profit before tax.
Equity has also revealed that it has issued over 15.3 million policies since introducing its insurance unit in 2022. 80% of these policies are distributed digitally.
Also Read: What You Should Know About Equity Bank’s Overdraft Facility, Boostika
