MaxAB-Wasoko has announced the acquisition of Fatura, a Cairo-based B2B e-marketplace. The deal also sees EFG Finance (a subsidiary of EFG Holding) join MaxAB-Wasoko as a major shareholder.
The acquisition follows the merger between MaxAB and Wasoko last year. That merger marked the creation of one of the largest tech-driven retail platforms on the continent, with operations now spanning Kenya, Rwanda, Tanzania, Egypt, and Morocco.
“This is more than just growth — it’s about realizing our vision to be the go-to digital partner for retailers across Africa,” said Belal El-Megharbel, CEO of MaxAB-Wasoko. “By adding Fatura’s network and marketplace model to our platform, we’re offering unmatched product variety, better credit access, and reliable delivery — all in one place.”
Founded in 2019, Fatura has built an asset-light B2B marketplace connecting over 626 wholesalers across 16 Egyptian cities, including five new markets previously untapped by MaxAB-Wasoko. With its integration, the super app’s reach and depth grow, especially in Egypt’s fragmented supply chain landscape.
The acquisition also strengthens MaxAB-Wasoko’s position. Its embedded financial services are already fueling over 9% of e-commerce sales, allowing retailers to access working capital and credit, enabling them to stock up and grow faster. With EFG Finance now on board as a shareholder and board member, deeper financial expertise and backing will further unlock innovation in this space.
“We’re excited to support this next phase of MaxAB-Wasoko’s journey,” said Aladdin ElAfifi, CEO of EFG Finance. “Fatura’s integration will not only drive business growth but also reinforce the digital transformation of the retail and fintech sectors across Africa.”
The Fatura deal is expected to boost MaxAB-Wasoko’s revenues in Egypt. Projections suggest it could contribute up to 25% of the company’s local revenue by the end of the year. The model will also serve as a blueprint for expansion across other African markets in the coming months.
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