Back for 2025, the Google Hustle Academy once again offers free, high-impact business training to entrepreneurs in Kenya, Nigeria, and South Africa. This year’s program is more focused than ever on helping founders tap into the power of AI to grow smarter and faster.
What to Expect in 2025
Since it was launched in 2022, the Google Hustle Academy has trained over 15,000 small businesses across the continent. The 2025 edition brings a fresh focus on AI integration as a practical tool to help business owners:
- Streamline their operations.
- Level up their marketing.
- Understand customer behavior.
- Make smarter and data-driven decisions.
The program will run as a virtual bootcamp covering everything from business strategy and financial management to leadership and digital marketing. It’s all delivered by seasoned mentors and designed to help you scale sustainably regardless of the industry you are in.
Who is It For?
If your business has been running for at least a year and you’re looking to take it to the next level, Hustle Academy is for you. Whether you’re in fashion, tech, food, or fitness, there’s something here for every type of entrepreneur.
You’ll walk away with real-world skills, expert insights, and a valuable network of fellow business owners walking a similar journey.
Real Stories, Real Impact: “Hustle Academy Brings You”
To inspire the next wave of entrepreneurs, Google is also bringing back “Hustle Academy Brings You”—a talk-show-style series that features successful African founders sharing their stories live.
This year’s lineup includes:
- Adenike Ogunlesi, Founder, Ruff ‘n’ Tumble
- Brian Jura, Founder & CEO, Home 254 Apparel
- Foluso Ogunwale, Founder, i-Fitness
- Nobukhosi Mukwevho, CEO, Khosi Nkhosi
- Yolanda Odida, Founder, Pure Purple
These aren’t just highlight reels—they’re honest conversations about what it takes to start, survive, and scale a business in Africa today. Catch the episodes on the Google Africa YouTube channel.
Ready to Join?
If you’re ready to invest in yourself and your business, now’s the time. Apply to Hustle Academy 2025: g.co/hustleacademy
Also Read: Google Opens Applications for 2025 Startups Accelerator Africa Program
