Two weeks ago, we shared news about SafeBoda’s plans to re-enter the Kenyan market after a 3-year hiatus. The company paused operations in Kenya due to the tough economic times as a result of the COVID-19 pandemic.
In its return to Kenya, SafeBoda is not only resuming its services but also introducing its new taxi hailing feature, SafeCar. This option will be seamlessly integrated into the main SafeBoda app. It will function much like other popular cab-hailing services such as Uber and Bolt. It is always good to have more players as this means the end user stands to benefit from better and hopefully affordable services.
SafeCar was first introduced in Uganda last year and it is a natural progression from just the motorcycle hailing service that SafeBoda initially offered. According to Statista, revenue from the ride hailing market in Africa will reach $1.99 billion in 2024, this will be up from $1.83 biullion in 2023. By 2028, the research firm predicts revenue from this sector in Africa to reach $2.98 billion.
By launching SafeCar, SafeBoda strategically positions itself to capitalize on this growth. Leveraging its extensive experience in motorcycle hailing services, the company aims to expand its reach and deliver an enhanced product to a wider audience.
In addition to motorcycle and ride-hailing services, SafeBoda will also offer options for:
- Food Delivery
- Shopping
- Serving as a delivery partner
As expected, SafeCar will be available in Nairobi first before expanding to other markets.
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