The high end TV market isn’t one we talk about often. It does see a handful of units every year and even though they get so much attention, not everyone who hears about them ends up buying one. TV manufacturers know this but they still do have their target demographic that might be interested in these units and the publicity they get is good enough to drive sales to their other affordable units.
The latest one to make its way to Kenya is the Samsung 98-inch Neo QLED TV that you can get in the country for Ksh 1.4 Million. Last year, we saw the LG OLED evo TV that was available just shy of 1 million shillings. LG and Samsung can easily target this market as they have been around for long and have perfected the value proposition offered by their high end TVs.
Speaking at the unveiling of the TV, Head of Consumer Electronics at Samsung Electronics East Africa, Sam Odhiambo, said that the Samsung 98-inch TV combines industry-leading picture quality with advanced features to create an unforgettable entertainment experience. “Equipped with cutting-edge resolution, viewers can enjoy incredibly sharp and detailed images that reveal even the smallest nuances in every frame. The TV also incorporates Quantum HDR technology, enhancing contrast and providing a wider range of colors for a more dynamic and lifelike picture,” he said.
So what exactly are you getting for 1.4 Million?
- True 4K Smart TV with Tizen OS
- Neo Quantum Processor 4K with AI Video Upscaling
- 100% Colour Volume with Quantum Dot Technology
- Ultimate UHD Dimming & Ultra Viewing Angle
- 120Hz Refresh rate
- Filmmaker Mode, Quantum HDR 32X, HDR10+ Adaptive & HLG for Cinema like experience
- ALLM, HDR10+ Gaming, FreeSync Premium Pro & Game Motion Plus for the ultimate Gaming experience
- Audio: 4.2.2CH, 60W, OTS+, Dolby Atmos & Digital Plus
- Connectivity: BT, 4 HDMI (1 eARC), LAN, WiFi, 2 USB & Mirroring (TV to Mobile & Mobile to TV)
- Elegant Profile in Modern, Sleek Silhouette
These are just some of the features to expect.
Market research firm has noted that the global market size of 85-inch screens has grown exponentially from 180,000 units sold in 2019 to 1.87 million units sold in 2022. The firm also says that the global market for 98-inch screens has grown from less than 1,000 units sold in 2019 to about 160,000 units sold in 2022.
Mr. Odhiambo added that in addition to its remarkable visual capabilities, the 98-inch TV comes packed with smart features that elevate convenience and accessibility. “About ten years ago, a 60-inch TV was considered a large TV. But as time went by, 65-inch TVs became mainstream, and now 75-inch and 85-inch TVs have become popular, demonstrating consumers’ growing demand for larger TVs,” said Heejin Chae, TV Product Planning, Samsung Electronics. “In fact, our customer survey showed that 75% of consumers bought, on average, a TV 13 inches bigger than their previously purchased TV model.”