The smartphone industry is evolving at an incredible pace, and realme, is continuously investing in research and development resources to deliver innovations that will empower young consumers. realme recently confirmed that its upcoming flagship smartphone, the realme GT3, will feature world-leading 240W fast charging technology. This industry innovation is powered by realme’s continuous investment in R&D resources, including the establishment of a dedicated R&D center in Shenzhen, China, and a specialized branch in India.
realme’s brand mission is to empower young consumers with leap-forward technology and design, and the brand has already set up four major design studios globally to accelerate innovations in smartphone design. With the dedicated R&D resources, realme is demonstrating its determination to accelerate leap-forward innovations for future product development.
The Institute in Shenzhen will be primarily tasked with developing major innovations in technology, while the research and development center in India will gather and sort feedback from local users, guiding the development of future directions. This agile and adaptive development approach will allow realme to deliver greater speed and quality across technology, product, and marketing.
The realme Global Institute of Leap-forward Technology includes more than 60 global technical experts to oversee realme’s product competence in the future. The institution will seek innovation in six major sectors, including charging, photography, display, gaming, chipset, and industrial design. Aside from building an internal team, the institute will also work closely with partners and industry laboratories both internally and externally. The goal is to accelerate user demand exploitation and more efficient operation between R&D and marketing.
Yao Kun, President of realme Global Research and Development, stated that innovation enables rapid technological transformation through new inventions that did not exist before. Therefore, the realme Global Institute of Leap-forward Technology was established to create a research framework to support business growth and create the leap-forward innovations needed by the market.
Every step of realme’s product development will be based on the Spire Strategy, which means that every new product created will be equipped with at least one of the leap-forward technologies. Through Spire Strategy, realme will improve the product experience, where each product will be supported by superior design, performance, and experience. These three foundations will be the stable foundation of the entire product experience, from technology to design, to performance, and more.
The realme GT3 smartphone with 240W fast charging technology will be launched globally and revealed through an event at Mobile World Congress 2023 in Barcelona, Spain, on February 28th. The world’s fastest 240W charging technology is one of the masterpieces of “realme Global Institute of Leap-forward Technology.” Therefore, the global integration of R&D resources will further open up even more significant potential for leap-forward technology in the future.
This development is significant not only for China but also for African markets, including Kenya, with the world’s youngest, tech-savvy consumers who are among heavy users of smartphones and spend most of their time browsing the internet, e-commerce, or gaming. With realme’s world-leading fast charging technology, these consumers can continue doing what they do best without worrying about power outages or longer charging times.
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