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Safaricom’s fixed data market share dropped by 2.4% to 34.3%

Safaricom fibre to home

For the year ending June 2022, Safaricom’s fixed data market share dropped by 2.4% to 34.3% according to data from the Communications Authority of Kenya (CA). Even as its market share dropped, Safaricom still added 44,723 connections during that period taking its total to 314,120 connections. 

Zuku saw its market share drop by 1.7% to 27.9% even though it added 38,606 new connections. The total connections by Zuku so far stand at 255,906. 

Jamii Telecommunications Limited (Faiba) on the other hand added 61,810 new users taking its total user base to 200,079. Out of all the fixed data providers, JTL had the highest gain during the year ending June 2022. This gain represents an increase of 3.1% giving JTL a market share of 21.9%.

From the data shared by CA, the top 3 fixed data providers, Safaricom, Zuku and JTL, control 85.1% of the market. Coming in at number 4 is Poa Internet with 10.3% market share which is a slight bump from the 8.9% market share it recorded back in 2021. In terms of actual numbers, Poa has 94,699 users, up from 65,129.

Demand for fixed home internet services has been on the rise ever since the Covid-19 pandemic hit. With more and more people working from home and online schooling picking up, there has been demand for reliable fixed data services. 

New players coming

Kenya Power has expressed interest in this sector saying that it has plans to launch fixed data services as early as June 2023. Safaricom has been aggressively expanding its offering and hence the top spot. Safaricom is also known to be way more reliable compared to Zuku and is available in more areas compared to JTL Faiba. 

Also Read: Safaricom has the third fastest internet speeds in Africa

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