Smartwatch adoption is still low even as manufacturers try push these new gadgets to the end users. The market has previously been dominated by Samsung and Pebble but it looks like Apple is disrupting their market presence.
According to Canalys, Apple watch accounted for two thirds of all smartwatches shipped in 2015. Apple particularly did well towards the end of the year during the holiday season when it shipped over 12 Million units of its smartwatch.
Following Apple closely is Samsung with the Gear S2 with the Pebble smartwatch coming in third. Huawei was a distant fourth and this is quite impressive since the company has only one smartwatch on the market.
Looking at these stats from the fitness aspect only, the Fitbit is leading followed closely by the Mi Band which sold 13 Million units in 2015. This is the same number that Apple managed to sell for the whole year and this indicates that overall, the Fitbit shipped more units than the Apple watch. This might be an indication that more people are preferring fitness bands over smartwatches.
Commenting on this Daniel Matte from Canalys said, “Software increasingly belongs on the wrist, and this is the direction the market is going … As the next step along this path, the Fitbit Blaze is the right product for the company to develop. It is competitively priced and is still being squarely focused on fitness.”
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