Author: Brand Spot

Brand Spot by Techarena allows companies to share their stories directly with TechArena's audience. To promote your brand and get featured, email [email protected]

Innovation in Kenya is on the up and up, with lots of exciting new brands pushing boundaries and setting new standards of technological discovery. This guide explores some of the top tech startups Kenya 2024 for tech-heads to keep a close eye on. 10 Startups Leading the Way in Tech Entrepreneurship Kenya To start us off, a tech startup that’s driving innovation in Kenya and also inspiring positive change across the nation: Wasoko. Bit by bit, this e-commerce platform is transforming retail around Kenya and beyond its border, helping business owners make more sales and reach whole new heights of…

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By Sam Odhiambo, the Head of Consumer Electronics Business in Kenya, Samsung East Africa. The global consumer electronics market has this far into the year generated a staggering $950 billion , with an annual growth rate of 2.90% from 2024 to 2029. This immense market size underscores the critical role that consumer electronics play in modern life, making brand selection more significant than ever. Technology is deeply intertwined with our daily lives, and the importance of choosing electronics from reputable brands cannot be overstated. Certain brands stand out among the consumer electronics industry giants as beacons of innovation, reliability, and…

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Flutterwave has announced the expansion of its Send App service across 49 U.S. states through a partnership with MainStreet Bank, a subsidiary of MainStreet Bancshares. Send App by Flutterwave facilitates faster, easier, and more affordable money transfers from Africans in the diaspora to their families and friends back home. Other key features of Send App include real-time support and exchange rate updates, an activity section that tracks transactions in real-time, and a new voucher and referral code section. Remittances to Africa have doubled over the last decade, reaching an estimated $100 billion in 2022, according to the United Nations, supporting the medical bills, education costs,…

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1Win Bookmaker offers a comprehensive platform for both sports betting and online casinos, aiming to provide users in Kenya with an exciting betting experience. With a variety of sports and games available, users can explore a variety of betting options, including popular local sports and international events. Exciting bonuses and promotions Attractive bonuses await new users of the 1Win betting site. Upon registration, players can receive a generous bonus of up to KSH 10,000 on their initial deposit. In addition, 1Win runs promotions that provide additional rewards such as free bets and loyalty points, allowing users to maximize their winning…

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Tatu Telecom has connected over 1,000 customers to its high-speed fibre optic network and completed the installation of 85,000 meters of fibre optic cable infrastructure. This milestone underscores Tatu City’s commitment to offering world-class infrastructure and top-tier digital connectivity in the 5,000-acre new city. Tatu Telecom provides reliable, high-speed internet to homes, schools, and businesses in Tatu City. Designed to expand alongside the city’s rapid development, Tatu Telecom ensures all new occupants are connected within 24 hours of moving in. The core network operates at 10Gbps and can be upgraded to 100Gbps, delivering future-proof connectivity and scalability. Alex Kahu, Group…

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Safaricom Investment Co-operative has officially changed its name to “SIC Investment Co-operative”. The decision to adopt a new brand identity came after a six-month transitioning process that sought to align the Society’s 2023 -2027 strategic plan, anchored on financial growth and sustainability, increased member mobilisation, and improved internal processes.   “We understand that client choices constantly keep changing and evolving, driven by shifts around the world, technological advancements, and global events leading to a change in consumer behaviour,” said SIC Investment Co-operative Chief Executive Officer Churchill Winstones. The re-brand process entailed market, audience, and stakeholder engagement, which was aimed at…

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As we celebrate International Day for Universal Access to Information, it is crucial to highlight the importance of ensuring that everyone has access to accurate and transparent information. One area where misinformation is particularly widespread is in the cryptocurrency space. As digital currencies continue to reshape financial markets worldwide, several myths and misconceptions have emerged, clouding public understanding and hindering informed decision-making. To help individuals make better-informed decisions regarding cryptocurrencies, Binance debunks the most common myths circulating about digital assets. Myth #1: Cryptocurrencies are unnecessary because we already have access to credit at low interest rates: Cryptocurrencies aren’t designed to…

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LG and Opalnet Ltd have today announced a month-long clearance sale at LG-Opalnet Brandshop, Kenrail Towers in Westlands. Running through to 30th of September, this exclusive sale features substantial discounts on a wide range of LG products, including home entertainment systems, kitchen appliances, washing machines, and dryers. As LG’s primary distribution partner in Kenya, Opalnet will during the sale offer customers significant savings on popular products. For instance, the highly-acclaimed LG 65” OLED A2 Series TV, which comes with AI Sound Pro, Magic Remote, and 4K Cinema HDR, is available at Kes 134,000 less. In the kitchen, the 635-litre InstaView Door-in-Door…

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A recent survey across Africa by KnowBe4 reveals that 84% of respondents rely on social media as their primary news source, with 80% favouring Facebook; This heavy dependence on social platforms for information is concerning, particularly as disinformation continues to rise. With 19 African countries set to hold elections in 2024 and numerous political campaigns underway, worries about misinformation (unintentionally shared false information) and disinformation (deliberately spread fake news) are mounting. The Africa Centre for Strategic Studies reports that disinformation campaigns in Africa have quadrupled since 2022, often backed by foreign states like Russia and China, leading to social instability.…

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PayRetailers has announced further expansion into Africa. With coverage now across 12 countries, the company offers a unified simple payment solution that will be a game changer for cross-border online merchants looking at Africa as their next move for strategic growth. PayRetailers offer a simple, user-friendly, and scalable experience to businesses looking to grow their regional operations and give them access to major local payment methods like MPESA, Airtel, and MTN. The further expansion includes Burkina Faso, Cameroon, Kenya, Ivory Coast, Ghana, Senegal, South Africa and Nigeria, having recently launched in Rwanda, Zambia, Uganda, and Tanzania three months ago. This…

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