Author: Brand Spot

Key Takeaways The fintech boom across Africa has moved into a new, more sober phase. The era of “growth at any cost” has been replaced by a demand for sustainable unit economics. For marketing leaders, this means the old playbook of saturated broad-reach awareness is no longer enough. In a market where trust is hard-earned and competition is fierce, a high-impact fintech paid social strategy isn’t about who has the biggest budget. It’s about who has the best data and the most disciplined execution. Beyond the “Install” Vanity Metric We often see fintech teams celebrate a low Cost Per Install…

Norway’s road to the 2026 FIFA World Cup has been nothing short of extraordinary. For that reason, visiting the 1xBet betting website for betting on the Norwegian national side can definitely be a good idea. It was a campaign marked by 3 elements: After missing out on both the 2018 and 2022 editions, the Scandinavian nation returned to the global spotlight in spectacular fashion. Remember to try the betting website 1xBet once the FIFA World Cup gets underway. A new powerhouse From the outset of the UEFA Group I qualifiers, Norway announced itself as a powerhouse. The team finished with…

NETSCOUT has announced new capabilities that further enhance its award-winning observability solutions to address critical gaps in remote site management and risks stemming from expired SSL/TLS certificates. New nGeniusONE solution enhancements support real-time deep packet inspection (DPI) over Ethernet or Wi-Fi 7, overcoming observability gaps in remote locations and delivering superior user experiences wherever needed. And NETSCOUT’s enhanced SSL/TLS certificates monitoring capabilities simplify and expedite management, reducing the risk of outages caused by missed certificate expirations. Overcoming remote site observability gaps NETSCOUT continues to innovate its observability solutions to help enterprises strengthen their digital resilience and ability to proactively prevent…

Kenya’s digital economy is entering a new phase, one where technology infrastructure is no longer treated as a back-office utility, but as a strategic pillar of business growth. From fintech startups in Nairobi to established enterprises across the country, companies are rapidly expanding their digital operations. Cloud platforms, cybersecurity tools, and scalable infrastructure are now essential for competing in markets shaped by mobile-first customers, real-time services, and increasingly data-driven business models. A recent survey of Kenya’s IT ecosystem shows just how serious this shift has become: more than 90% of companies plan to scale their IT infrastructure within the next…

LG Electronics (LG) will reveal its total component solutions for commercial heating, ventilation and air conditioning (HVAC) rooftop units at AHR Expo 2026 in Las Vegas, Nevada, USA, from February 2-4. LG’s component business provides integrated capabilities through a comprehensive lineup that includes scroll compressors, electronically commutated (EC) motors, EC fans and drives. Built on LG’s proprietary core technologies, the wide range of core components from LG Component Solutions strengthen the company’s position as a leading global provider in the HVAC industry. LG’s vertically integrated approach to design and manufacturing delivers end-to-end HVAC component solutions that improve system compatibility, reliability and long-term performance. By…

Every commercial space has its own climate control challenges. A hotel needs to cool off dozens of guest rooms independently. An office building must balance comfort across floors with different sun exposure. A retail store requires consistent cooling despite constant door traffic and varying occupancy. LG’s Variable Refrigerant Flow (VRF) systems address these diverse needs with technology that delivers precise cooling exactly where and when it’s needed, efficiently and reliably across any commercial environment. Understanding VRF Technology VRF technology represents a significant evolution in commercial air conditioning. Unlike traditional systems that operate on simple on-off cycles, VRF systems precisely control…

Safe drinking water remains a top priority for many Kenyan households due to variations in water quality from municipal supplies, boreholes, and rainwater. In this environment, iClear Kenya has positioned itself as a practical, technology-led water purification brand focused on effective Reverse Osmosis solutions tailored for local conditions. Since its founding in 2022, iClear has focused on providing practical, reliable and affordable water purifiers that address common contaminants in Kenyan water sources without unnecessary complexity. Technology Focus: Reverse Osmosis At the core of iClear’s product range is Reverse Osmosis (RO) technology, a water purification method where water is forced through…

By Absa Bank Kenya Chief Data Officer, Hartnell Ndungi In today’s digital world, you generate data whenever you browse social media, shop online, use banking apps, sign up for a newsletter, install a mobile app, or even track your health and fitness. This data is extremely valuable and can be sold to third parties without your knowledge.  However, this collection is not always visible, and many people do not know how this data is used or stored. That is why each year, the world observes Data Privacy Week with the goal of helping individuals and organizations recognize that you have…

LG Electronics (LG) is set to showcase its latest LG MAGNIT Micro LED display (LMPB model) at Integrated Systems Europe (ISE) 2026, Europe’s largest commercial display exhibition, taking place in Barcelona, Spain, from February 3–6. The unveiling reinforces LG’s global leadership in commercial display technology, delivering high-impact visual solutions designed to meet the needs of its B2B customers. The name LG MAGNIT combines “magnificent” with “nit” – the unit of luminance – reflecting the display’s exceptional brightness and breathtaking picture quality. It features ultra-high resolution, scalable screen configurations and enhanced installation convenience. This makes it an ideal solution for an…

Many Kenyans still rely on manual processes to manage recurring payments like SACCO contributions, rent, school fees, water and loan repayments. While this approach may have worked in the past, it often leads to missed deadlines, unnecessary stress, and wasted time. Imagine: It is the start of the month, and Mary, a SACCO member, is in a familiar bind. She is rushing to the bank to deposit her monthly savings, only to realize she is late and may face penalties which could strain her budget due to extra charges. Across town, John, a tenant, is scrambling to transfer his rent…