Author: Brand Spot

Equity Group has been named the prestigious Superbrand title for the fourth time. The Superbrands designation is now in its ninth edition and celebrates organizations that exemplify quality, reliability, and distinction. “We are honored to be recognized as a Superbrand,” said Dr. James Mwangi, Group Managing Director and CEO. “This recognition belongs to our customers and our staff who go the extra mile. It reflects our deep commitment to transforming lives, building wealth, and improving livelihoods across East Africa.” Equity was first named a Superbrand back in 2007, making it the first Kenyan bank to receive the distinction. This recognition…

Cassava Technologies has announced that it has signed a Memorandum of Understanding (MoU) with Sand Technologies, a leading global enterprise AI solutions company and a key player in Africa’s emerging artificial intelligence (AI) ecosystem. The strategic partnership, announced at the Global AI Summit on Africa in Kigali, Rwanda, aims to enhance the delivery of AI solutions and GPU-as-a-service (GPUaas) across the African continent, making AI solutions more accessible to African businesses. “As more businesses across Africa seek to harness the potential of AI, the demand for powerful GPU processing capabilities is increasing. By providing Sand Technologies with access to Cassava’s…

NCBA Bank and Strathmore Business School (SBS) have celebrated the graduation of 38 entrepreneurs from their flagship Enterprise Development Programme (EDP). The graduates, drawn from a variety of sectors including manufacturing, agribusiness, retail, logistics, and professional services, completed a six-month course designed to sharpen their leadership, strategy, and operational capabilities. The programme reflects NCBA’s broader commitment to not just financing SMEs, but also helping them build strong, resilient businesses. “We are delighted to empower our SME customers through this programme,” said Dennis Njau, Acting Group Director for Retail Banking at NCBA. “Our goal is to equip entrepreneurs with the tools…

Westcon-Comstor has today announced that it has been certified by Great Place To Work in South Africa.  Great Place To Work is the global authority on workplace culture, employee experience and the leadership behaviours proven to deliver market-leading revenue, employee retention and increased innovation. Whether a company achieves certification is based entirely on what current employees say about their experience. This is the first time that Westcon-Comstor, which employs more than 3,600 people around the world, has sought and achieved Great Place To Work® certification in South Africa. The company also achieved certification in 26 other countries. In South Africa,…

Workable has been awarded the EDGE (Excellence in Design for Greater Efficiencies) certification by the International Finance Corporation (IFC), the private sector arm of the World Bank. This makes Workable the first co-working space in East and Central Africa to receive the internationally recognised green building certification. The EDGE certification is granted to buildings that achieve significant reductions in energy and water consumption. According to IFC, Workable exceeded benchmarks in all categories as a result of its smart resource-saving strategies and sustainable construction choices. “We’re committed to providing a co-working space that not only supports the needs of our clients…

Africa’s growing crypto community is facing a new and unprecedented threat: AI-powered fraud. The same technology that powers smarter trading and personalised learning is now being exploited by scammers to mimic voices, generate lifelike deepfakes, and hijack accounts. In response, platforms like Binance are deploying advanced AI to detect, prevent, and recover stolen funds at scale. In South Africa, 60% of organisations have reported a surge in AI-facilitated financial crimes, exceeding the global average of 56%. This increase has significantly raised the cost of compliance, with South African financial institutions incurring an estimated USD 1.4 billion in compliance-related expenses. The rising…

By Abhishek Kumar Singh, Head, SE, Singapore, Check Point Software Technologies As we mark World Telecommunication and Information Society Day (WTISD) 2025, May 16th, 2025, the world is navigating a powerful intersection of opportunity and risk. Telecommunications— always an important utility—has become the critical backbone of our digital economy. It supports everything from emergency response systems and banking to generative AI and smart cities. But with this transformation comes heightened vulnerability. Cyber attackers are no longer targeting only data—they’re aiming for the very infrastructure that keeps societies connected. A Strategic Cyber Target – Telecommunications Sector In 1Q of 2025, the…

Epson has announced a 38.4 percent growth in profit for the financial year ended 31 March 2025 (FY 2024). Consolidated revenue rose 3.7 % to ¥1.36 trillion (KES 1.2 trillion), to ¥89.6 billion (KES 78 billion) during the same period.  The growth is attributed to innovative technologies across its print, visual communications and industrial segments, led by demand for high-capacity EcoTank printers built on Heat-Free, PrecisionCore printhead technology, and by the first-time consolidation of Fiery® digital front-end solutions, which added roughly ¥10 billion (KES 8 billion) in Q4 revenue and ¥2–3 billion in profit. Epson Regional Head, East & West…

Money that is received in winning poker tournaments is called a prize fund and is calculated for the participation of players. Increasing the prize pool often results in a higher level of player engagement, as players are motivated to win. In addition, as larger pools increase the tournament’s value, they tend to attract bigger players and get more media attention. As you can see from the size of the prize pool, players at all levels can feel the importance of the tournament. This ultimately has a big impact on the level of competition and overall success. Types of Poker Tournament…

In 2025, the digital marketing world is not just evolving—it’s sprinting ahead. For B2B companies, this means embracing modern, results-driven tactics that not only generate leads but also nurture them into loyal customers. Gone are the days of relying on just one or two channels; the key now is integration, personalization, and intelligent automation. Below are twelve high-impact digital marketing strategies every B2B business must adopt to stay competitive in 2025. 1. SEO That Targets Buyer Intent Search Engine Optimization (SEO) is far from dead—in fact, it’s more alive than ever. But 2025 demands an approach centered around buyer intent…