Author: Brand Spot

In 2025, the digital marketing world is not just evolving—it’s sprinting ahead. For B2B companies, this means embracing modern, results-driven tactics that not only generate leads but also nurture them into loyal customers. Gone are the days of relying on just one or two channels; the key now is integration, personalization, and intelligent automation. Below are twelve high-impact digital marketing strategies every B2B business must adopt to stay competitive in 2025. 1. SEO That Targets Buyer Intent Search Engine Optimization (SEO) is far from dead—in fact, it’s more alive than ever. But 2025 demands an approach centered around buyer intent…

Four European Development Finance Institutions (EDFIs), British International Investment (BII), FMO, Swedfund, and Swiss Investment Fund for Emerging Markets (SIFEM) have jointly committed $80 million to BluePeak Private Capital Fund II (BPCF II), a pan-African private credit fund focused on addressing the financing needs of mid-sized businesses in Africa, with an emphasis on ESG best practices and meaningful impact.Africa’s mid-market segment remains critically underfunded, with a persistent financing gap constraining the growth of otherwise viable businesses. These businesses often lack access to traditional financing due to insufficient collateral or limited credit history, despite their potential to generate jobs, expand access…

Binance has announced the introduction of Fund Accounts, the first technological solution offered by a digital-asset exchange, specifically designed for fund managers, that enables pooling of their investors’ assets based on trading strategies. Powered by Binance’s cutting-edge technology and robust account management infrastructure, Fund Accounts streamline operations and enhance trading efficiency, offering fund managers a new way to manage investor capital on the world’s largest cryptocurrency exchange by trading volume. Bridging traditional finance with crypto asset management Mirroring traditional finance infrastructure, this innovative solution allows fund managers to consolidate externally-raised investor assets into one or multiple omnibus accounts (“Fund Accounts”)…

Playing Aviator Kenya requires not only quick reactions, but also the ability to control your bankroll. Every decision, from the bet to the moment you exit, affects the outcome. In such a dynamic environment, bonuses and promotions can provide additional support, but only if used wisely.Not all offers are equally advantageous. Some bonuses help you get started without unnecessary risk, while others allow you to restore your balance after a losing streak. But there are also those that are more distracting and prevent you from developing a clear strategy.In this article, we will figure out which bonuses really work, when…

Innovate Africa, a product-led venture fund supporting early-stage African innovators, has announced it will host the Lagos edition of World Product Day 2025 on Wednesday, May 21, 2025. The event seeks to bring together a curated group of product leaders, engineers, founders and enterprise teams. The one-day conference will focus on product innovation and problem-solving across Africa.  World Product Day is a global initiative by Mind the Product, marked annually in more than 100 cities around the world. The Lagos edition, curated by Innovate Africa, will be Africa’s flagship celebration, culminating a two-month-long innovation sprint that has taken teams from…

A new report, “Leading Perspectives on the State of Digital Courseware in Low-Resource Countries,” produced by the mEducation Alliance and the Spix Foundation, is shining a spotlight on the challenges and the creativity defining edtech in Africa today. Based on input from 41 ministry officials, global experts, and on-the-ground implementers across eight African countries, the report pulls no punches in identifying the biggest roadblocks to scaling digital learning. Digital infrastructure is still a serious challenge across Africa. In some countries, as low as 2% of primary schools are connected to the internet. Even basic access to online educational tools remains…

Angola Cables has announced that it is now a Premium Wholesale Reseller Partner of DE-CIX, the world’s leading Internet Exchange (IX) operator. As a Premium Wholesale Reseller Partner, Angola Cables will leverage DE-CIX’s extensive interconnection ecosystem to enhance its service offerings, providing businesses and enterprises with seamless access to one of the largest and most advanced IX platforms globally. According to Executive Board Member, Rui Faria, Angola Cables has been in strategic partnership with DE-CIX since 2014. “Over the past decade this partnership has been strengthened by a mutual intent to improve global interconnectivity and providing the most efficient premium…

By Kyle Pillay, Security as a Service Centre Manager at Datacentrix The acceleration of cloud adoption has brought with it new security challenges for organisations to tackle, particularly pertaining to hybrid and multi-cloud environments. Here, a common security misstep is the persistent confusion around who is responsible for what in the cloud. This oversight can open the door to serious vulnerabilities, especially when it comes to misconfigurations and fragmented security policies. Mind the gap One of the most significant blind spots in public cloud environments is the lack of awareness around the shared responsibility model. Many businesses assume that built-in cloud…

Schneider Electric has announced the appointment of Canninah Dladla as its new Cluster President for English-speaking Africa, effective June 1, 2025. She becomes the company’s first female leader for the region. The appointment comes at a time when Schneider Electric is expanding its footprint in Africa. The Anglophone Africa cluster, which includes 24 countries and is headquartered in Johannesburg, South Africa, is viewed as a high-growth region for the company. Dladla steps into the role following the leadership of Devan Pillay, who now transitions into a new global position as Segment President, Heavy Industries, based in London. “We are thrilled…

Kenya’s digital landscape is rapidly evolving, driven by the widespread adoption of mobile money and digital financial services. This growth, however, brings with it the need for secure, efficient, and streamlined financial processes. At the heart of this transformation are Application Programming Interfaces, or APIs. What are APIs and Why are They Important? Think of APIs as digital bridges. They allow different software systems to communicate and exchange information seamlessly. This communication is crucial for a variety of functions, including: The Challenge for Businesses Imagine Zawadi, a Kenyan entrepreneur running a thriving e-commerce business. She accepts payments through various channels,…