TikTok has announced a series of new initiatives with the aim to improve AI literacy, increase transparency around AI-generated content and tackle AI-generated spam as the use of artificial intelligence continues to grow on the platform.
The announcements were made during the AI for Good Global Summit in Geneva and form part of the company’s broader efforts to help users use AI safely and responsibly.
A significant enhancement is the debut of a new in-app AI literacy hub for users in Kenya, Nigeria and South Africa. The hub will provide educational resources to enable people to recognize AI-generated content, understand how AI tools work and make informed decisions when interacting with AI-powered experiences on TikTok.
TikTok is also strengthening its efforts to combat AI-generated spam by testing enhanced detection systems designed to identify accounts that mass-produce AI-generated content. The company said it removed more than 86 million fake accounts globally in the first quarter of 2026 as part of its ongoing spam detection efforts.
TikTok also revealed that more than three billion videos have now been labelled as AI-generated using a combination of Content Credentials, creator disclosure tools and invisible watermarking technology. The company has also joined the Coalition for Content Provenance and Authenticity (C2PA) Steering Committee to help develop industry standards for AI content authenticity.
To support AI education, TikTok said it has committed more than US$4 million to its AI Literacy Fund since launching the initiative in November 2025. In Africa, the programme has partnered with organisations including Africa Check, Paradigm Initiative, Moxi Africa, Eveminet and Mtoto News to create locally relevant AI literacy content, which has collectively generated more than 200 million views.
“We believe people should have context, confidence and control over their experiences with AI on TikTok,” said Tom Varghese, AI Lead for TikTok’s Global Public Policy team. “We continue to invest in technologies, partnerships and educational resources that help people spot AI-generated content, understand how it’s created, and use these tools creatively and responsibly.”
TikTok also highlighted how creators across Kenya, Nigeria and South Africa are increasingly using AI for education, storytelling and content creation, while introducing tools such as Smart Split, AI Outline and Manage Topics to give users more control over their AI-powered experience.
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