I&M Bank has today expanded its premium cards portfolio with the launch of the Mastercard World Elite Metal Credit Card in Kenya. These cards are targeting high-net-worth individuals seeking exclusive travel, lifestyle and global payment benefits.
According to Kihara Maina, Regional CEO of I&M Bank, affluent customers are increasingly looking beyond the prestige of a payment card to the experiences and convenience it offers.
“Kenya’s affluent professionals and global executives no longer measure prestige by what a card represents on paper, but by what experiences it unlocks in the world. The Mastercard World Elite Credit Card is engineered for those who travel often, shop and entertain widely, and expect their bank to move at the same pace as their ambitions,” Maina said.
The card includes unlimited airport lounge access for cardholders and one guest, fast-track airport services at selected airports, a dedicated concierge service, comprehensive travel and medical insurance, as well as access to curated hotel partnerships.
Cardholders will also gain access to Mastercard’s Priceless platform, offering exclusive dining, entertainment, sports and cultural experiences, alongside benefits from global retail and hospitality partners.
Shehryar Ali, Country Manager for East Africa and Indian Ocean Islands at Mastercard, said the partnership reflects the changing needs of Kenya’s increasingly global customer base.
“The Mastercard World Elite Credit Card represents the very pinnacle of our premium portfolio. This collaboration with I&M Bank is a commitment to connecting Kenya’s most discerning consumers to seamless, secure payments and world-class privileges wherever they are.”
Unlike many premium credit cards, the World Elite Metal Card has no minimum spend requirement, allowing eligible customers to enjoy its full suite of benefits immediately. It also features advanced fraud monitoring, purchase protection, emergency assistance and a dedicated support line for World Elite cardholders.
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