Equity Bank has been named Africa’s strongest banking brand and Kenya’s most valuable brand in the latest 2026 rankings by Brand Finance.
The bank achieved a Brand Strength Index (BSI) score of 93.9 out of 100, earning an AAA+ rating. This is the highest possible rating and places it among the Top 10 strongest banking brands globally.
Equity tops the Kenyan market on brand value with an estimated USD 554 million (KES 71.6 billion). This is higher than major corporates including Safaricom, which is valued at USD 453 million (KES 58.5 billion). Other top brands include KCB Group, M-Pesa and Co-operative Bank of Kenya.
Brand Finance says brand strength is a key forward-looking indicator of a financial institution’s pricing power, customer loyalty and growth potential.
Equity’s strong performance reflects the growing impact of its purpose-led strategy, digital banking scale, and regional expansion, particularly across payments, SME financing and cross-border trade corridors.
For these and more stories, follow us on X (Formerly Twitter), Facebook, LinkedIn and Telegram. You can also send us tips or reach out at [email protected].
Also Read: Equity Group Posts Record KSh 75.5 Billion Profit as Digital Transactions Hit 98%
