Truecaller and AnyMind Group have partnered in a move that makes the latter its direct sales reseller partner. This partnership aims to accelerate the growth of its advertising business across the Middle East & North Africa (MENA) and Southeast Asia (SEA).
AnyMind Group will now act as the exclusive intermediary for Truecaller’s advertising inventory in key markets. These markets include Egypt, UAE, Qatar, Saudi Arabia, Israel, Ghana, Nigeria, Morocco, Malaysia, Singapore and Vietnam.
The partnership enables brands and agencies to access Truecaller’s premium ad formats, allowing them to reach highly engaged, high-intent users through data-driven advertising solutions on the platform.
Truecaller says it has seen continued user growth across MENA and Southeast Asia, creating opportunities for advertisers to connect with audiences in what it describes as trusted, brand-safe environments.
Hemant Arora, Vice President & Global Head of Truecaller Ads Business, said the collaboration would help deliver localized expertise and measurable outcomes for advertisers in high-growth digital markets.
Aditya Aima, Managing Director, Growth Markets and Co-MD for India and MENA at AnyMind Group, said the partnership will allow brands across the regions to leverage Truecaller’s scale and trusted ecosystem for deeper engagement.
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Also Read: Truecaller Hits 100M Monthly Users in Middle East and Africa