Auni, an artificial intelligence-powered mini app developed by Fastagger and embedded within Safaricom’s M-Pesa Business Super App, has surpassed 3,500 business sign-ups within its first three months of its launch.
Auni is built on Microsoft Azure and is optimized for affordable smartphones and low-connectivity environments. It helps to transform M-Pesa PDF statements into structured dashboards using optical character recognition (OCR) and lightweight AI models.
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Instead of manually reviewing statements, business owners can instantly visualize sales patterns, customer frequency, cash flow trends, peak transaction hours and geographic demand insights.
“The overall idea was how can we democratize access to AI and the benefits of AI?” said Mutembi Kariuki, Co-founder and CEO of Fastagger. “Reaching over 3,500 businesses in just three months shows that entrepreneurs are ready for tools that help them move from intuition to insight.”
In a market where M-Pesa commands approximately 91 percent market share and processes millions of transactions daily, the volume of business data generated is immense. However, much of it remains underutilized by SMEs.
Auni integrates into the M-Pesa Business Super App and this eliminates the need to manually export, upload or enter transaction data.
MSMEs account for roughly 90% of businesses in Africa and approximately 70% of employment. Yet many operate without structured analytics tools.
By leveraging Microsoft Azure’s cloud infrastructure while embedding within Safaricom’s ecosystem, Fastagger is demonstrating a model where locally built applications use global infrastructure to serve grassroots enterprises.
This is less about “AI hype” and more about operational intelligence for everyday businesses.
Next Move
Fastagger plans to expand Auni into sectors including healthcare, manufacturing and agriculture. The company is also exploring generative AI features that would allow entrepreneurs to ask natural-language questions about their business performance and receive instant responses.
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