Safaricom has launched Ziidi Trader inside the M-PESA app making it easier for Kenyans to buy and sell shares listed on the Nairobi Securities Exchange (NSE) directly from their mobile phones.
For M-PESA users, there is no need of opening separate accounts with brokers or downloading separate trading apps.
What is Ziidi Trader?
Ziidi Trader is a new investment feature built into the M-PESA app that allows customers to trade NSE-listed shares and corporate bonds directly from their phones. It is part of Safaricom’s broader Ziidi Investment Platform, which already includes Ziidi Money Market Fund (MMF) and Ziidi Shariah.
With Ziidi Trader, Safaricom is expanding the platform into full equity and bond investing. This gives users access to capital markets through a fully digital experience.
Why Ziidi
Investing in shares in Kenya has never been smooth for some people as you had to go through multiple steps including opening a CDS account, choosing a broker, navigating unfamiliar platforms and dealing with paperwork. This complexity has been a barrier for many people.
Ziidi Trader removes much of that friction by placing investing inside M-PESA, an app already used by millions daily. This makes investing more accessible, the process more intuitive and leads to inclusive market participation.
What Can You Invest In?
With Ziidi Trader, you get your foot into the capital markets and can:
- Buy and sell NSE-listed shares.
- Invest in corporate bonds.
- Monitor their portfolio performance.
- Access market insights within the app.
How Safe Is Ziidi Trader?
Ziidi Trader operates under the oversight of the Capital Markets Authority (CMA). This guarantees its compliance with investor protection and market integrity standards.
At the same time, it is backed by Safaricom’s secure technology infrastructure and the Nairobi Securities Exchange’s trading systems.
Who Is Ziidi Trader For?
Ziidi Trader is especially relevant for first-time investors looking to buy their first share, young professionals moving from saving to investing, diaspora Kenyans seeking easier access to the NSE and long-term savers ready to explore equities and bonds
How to Get Started
Getting started with Ziidi Trader is straightforward
- Open the M-PESA App
- Go to the Financial Services or Grow tab
- Select Ziidi Trader
- Accept the terms and conditions
- Start investing from as little as one share
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