Step aside, old-school money moves, Gen Z ( born between 1997 and 2012) is officially rewriting the rules of finance, one crypto wallet at a time. With hustle in their DNA, a side gig (or three) on speed dial, and an allergic reaction to outdated systems, Gen Z isn’t waiting around to be handed a seat at the table. They’re building a whole new one, powered by decentralisation, memes, and a healthy dose of innovation.
And guess what? Binance has the receipts.
Binance is sharing exclusive data that reveals just how deeply Gen Z is involved in crypto. They’re not just passengers on this journey; they are behind the wheel.
Gen Z makes up 54% of Binance’s user base in Africa
That’s not a typo. Over half of Binance’s known users in Africa are Gen Z. This group is showing up, logging in and making money moves, and they’re doing it their way, mobile-first, meme-literate and mission-driven.
Their crypto curiosity is off the charts
From January 2023 to May 2025, Gen Z users on Binance more than doubled, with a 107.6% growth rate. Whether they’re HODLing for the long haul or dipping their toes into trading, one thing is clear: crypto is more than a phase; it’s part of the Gen Z lifestyle, and millennials can learn a thing or two from them.
From BTC to DOGE: Their portfolios are a vibe
Blue chips like BTC, ETH, and SOL are still fan favourites (because duh, fundamentals matter). But Gen Z is also adding flavour with tokens, because where meme meets money, Gen Z thrives.
Their average crypto spend? Intentional is the order of the lifestyle
While the average ticket size for Gen Z is lower than older generations (about a third), that’s by design. They’re not here to YOLO their life savings — they’re playing the long game, one smart move at a time.
They’re not trading 24/7 — and that’s a flex
56% of Gen Z traders on Binance only make 1–5 trades per month. They’re not chasing pumps. They’re strategic, selective and reading the whitepapers (okay, at least the TLDRs).
Binance Pay is Gen Z’s new flex
Over 9.1 million Gen Z users are already using Binance Pay, a number growing faster than a viral TikTok trend. Whether it’s paying friends, merchants, or contributing to global causes, this is how Gen Z does money: fast, borderless and friction-free.
And because Gen Z plays smart, Binance continues to invest in education and anti-scam tools to keep young users informed, empowered and protected. Being savvy isn’t just about trading; it’s knowing how to spot a scam before it slides into your DMs.
Some of them are already VIPs
Surprisingly, 9.09% of Binance VIP users are Gen Z. So, while the average might be $27, some young crypto-savvy investors are taking their involvement to the next level. Early adopters, meet elite investors.
And if you’re wondering whether the ship has sailed, it hasn’t.
While Gen Z may be steering the wheel, this financial evolution has no age limit. Whether users are exploring their first token or thinking about long-term investment strategies, there’s still time to learn, grow, and thrive. The crypto world is open, and there’s space for everyone.
So what does all of this mean?
The future of finance no longer wears a suit or carries a briefcase. It’s in sneakers, fluent in memes, and building the new financial paradigm in real time. Gen Z is not waiting to be part of the financial system. Binance is not just observing this evolution; it is building the future alongside them, for them, and with them, all while upholding the highest standards of security and regulatory compliance.
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