TikTok has announced new partnerships with Aleph Holdings and Wowzi in Kenya. Through this partnership, Aleph Holdings will see TikTok’s sales and support operations seamlessly transition to Aleph’s dedicated Kenyan team. Wowzi on the other hand will take on the critical role of creator management partner.
The partnership with Aleph Holdings will give Kenyan businesses hands-on support and direct access to TikTok. “Simplifying the advertising process and optimizing the experience. At the same time, the collaboration with Wowzi will elevate local creators. This will help them to forge stronger connections with brands and agencies. Hence opening new doors for creative expression and commercial success,” a statement from TikTok read in part.
“We are proud of our vibrant and rapidly growing community in Kenya.” Said Carl Jordan, Head of Sales, Global Business Solutions, TikTok – Sub Saharan Africa. “Our partnerships with Aleph and Wowzi reflect our deep commitment to strengthening the local creative ecosystem and driving economic growth. These collaborations not only empower Kenyan advertisers with unmatched access to cutting-edge digital ad formats and tailored local support. It also open new doors for the immensely talented local creators to thrive and expand their presence on the platform.”
“In Kenya, media buying on social media platforms is predominantly done via an in-house team, doing deskside research on best practice, and using a company credit card to book advertising campaigns,” said Stephen Newton, Regional Managing Director – Sub Saharan Africa – Aleph Holding. “With Aleph partnering with TikTok in the domestic market, not only is there a cost saving thanks to paying with local currency, but it also provides businesses direct access to insights from TikTok themselves,” Newton concluded.
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