Summary
- Airtel Africa introduces Airtel Ads empowering advertisers and agencies to efficiently manage, purchase, and optimize digital ad inventory in real-time.
- Leveraging Airtel Africa’s vast customer base of 150 million, Airtel Ads utilizes data from telecommunications services and mobile wallets, targeting both digitally engaged individuals and those traditionally excluded through 2G and feature phone user bases.
- Airtel Ads merges all ad networks with Airtel Africa’s first-party telecommunications data, offering precise audience segmentation, dedicated marketing support, post-campaign analytics, and local currency payments, achieving impressive milestones with a weekly audience reach of 27 billion impressions.
Airtel Africa has announced the launch of Airtel Ads. This integrated Demand-Side Platform (DSP) is set to empower advertisers and agencies, providing them with better control over their marketing campaigns. A DSP is a software type that allows an advertiser to buy advertising with the help of automation. With such a platform, you can purchase mobile ads on apps, banner ads on search engines, and video ads on Facebook, Instagram, Google, and even more platforms. It is designed to efficiently manage, purchase, and optimize digital ad inventory across multiple exchanges in real-time.
Airtel Ads is powered by Intent.ai and is specifically made for media agencies and businesses. It improves the process of purchasing advertising space, allowing advertisers to make better decisions through a unified platform. With a customer base exceeding 150 million, Airtel Ads uses data from both telecommunications services and mobile wallets. This approach targets digitally engaged individuals and those traditionally excluded through 2G and feature phone user bases.
Airtel Ads is not limited to digital channels, it reaches consumers across various devices through integrated Airtel Voice Reward Ads. This feature enhances the platform’s capability to connect with a broader audience. It also merges all ad networks with Airtel Africa’s first-party telecommunications data. It offers precise audience segmentation, a dedicated marketing team, and post-campaign support.
The service is equipped with data analytics tools to provide advertisers with insightful post-campaign data. It also accepts payments in local currencies making it perfect for businesses in the continent.
Impressive Growth
Since its launch, Airtel Ads has achieved remarkable growth, boasting a weekly audience reach of 27 billion impressions, 23.5 million in-app daily impressions, and over 200 million daily SMS notifications. The end-of-SMS tag messaging potential further solidifies its position as a powerful player in the digital advertising arena.
Speaking on the launch, Airtel Africa’s Chief Commercial Officer, Anthony Shiner said: “We are excited to introduce Airtel Ads in Africa. This innovative platform will support advertisers and businesses to gain unprecedented control over their marketing campaigns, leveraging Airtel Africa’s extensive customer base and world class technology. Airtel Ads is a testament to our leadership in shaping the communications landscape in Africa, ensuring businesses are supported to achieve their objectives using data first tools to inform their business decisions.”
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