Tecno Mobile has today introduced its new brand slogan of Stop At Nothing. This slogan shows the company’s commitment to push ahead in all that it does. When introducing this new brand slogan, Tecno said that it represents its recognition of human progress and people’s pursuit for purpose, potential and excellence.
Tecno also said the new slogan shows its commitment to delivering on a promise of unlocking the best of contemporary smartphone technologies and making it accessible for global emerging markets. It celebrates “progressive mavericks” and those “young at heart”, the youth who admirably stayed resilient in the face of adversity.
“We’ve seen how resilient and progressive society can be in the face of adversity, especially among young adults in emerging markets. No matter where you come from or what you physically look like or gender you belong to, people will “stop at nothing” to progress and find creative and disruptive ways to achieve their potential. In return, they find themselves on a joyous and exciting journey,” says Danni Xu, CMO of TECNO. “And this attitude and spirit resonates so strongly with TECNO that we were compelled to embrace it and position it at the very core of who we are and what we do as a technology brand.”
The campaign, which will be rolled out across the globe, features several above-the-line elements including a 60-second global brand video created to demonstrate the resilience of the human spirit. It will be supported by a strategic execution of digital, social and PR tactics emanating from representative markets such as Nigeria, Kenya, India, Turkey, Philippines and Russia.
#StopAtNothing is so much more another brand campaign,” says Xu. “It represents the values and the attitude that we as a brand embrace and TECNO’s role in providing the technology they need to progress even further.”
Xu concludes: “#StopAtNothing not only inspires, but it also cements TECNO’s total commitment to supporting our consumers with innovative and elegant technology solutions that acts as an enabler of progression.”